iPad News: Conde Nast Latest Publisher to Offer iPad Subs

Posted May 7, 2011 at 8:02PM EST by QJ Staff

Listed in: iPad News Tags: apple, ios, tablet

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It’s been an eventful week for both Apple and the print publishing industry. After months at an impasse on how to handle offering subscriptions on the iPad, three publishing giants have come on board and will be selling in-app subscriptions for the content of their magazines. Hearst and Time Inc. were the first to cut deals with Apple and now Conde Nast has joined them. Conde Nast will actually be the first to make a subscription to one of its titles available, as it will offer the New Yorker next week to take advantage of the media frenzy over the death of Osama Bin Laden. By the end of the month, Conde will add seven more iPad edition subs for Glamour, Vanity Fair, Self, Allure, Wired, Golf Digest, and GQ. To sweeten the deal, Conde will be dropping single-issue prices of its digital titles from the current $3.99 or $4.99 to $1.99 and offer new annual subs for $19.99. In addition, print subscribers to the eight Conde Nast titles already offered for the iPad will get free access to the digital editions.

This is certainly the way it should be done, because it’s ridiculous to expect print subscribers to pay twice for the same magazine. This move should have happened months ago, but better late than never. Both Apple and the publishers will have to hope that the public hasn’t grown too disgruntled from waiting and will be willing to try out the idea of magazine subscriptions via the iPad. Some magazines like Wired saw a great response to their first digital issues, but saw sales drop drastically as the months went by. Hopefully, having a selection of their favorite titles available for the iPad will arouse their interest again.

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