GameStop iOS Trade-Ins Exceeding Expectations

Posted Dec 30, 2011 at 4:35PM EST by

Listed in: iPad News Tags: GameStop, ios, ipad, iphone, ipod

Earlier in the year, GameStop announced that it would begin taking trade-ins of iOS devices like iPods and iPads. The initial response was mixed, as it was hard to determine whether device owners would actually bring their hard-won devices into GameStop to trade for systems or games, especially given he company’s reputation for sticking it to trade-in customers.

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According to GameStop, however, there’s no room for debate – the program has been a massive success. Company president Tony Bartel issued a statement declaring that the new service had “exceeded expectations,” and noted that GameStop was expecting a big rush in the post-holiday season due to gamers trading in old devices replaced by new gifts.

GameStop is by no means the only company that accepts iOS for trade, but it was a bold move for a retailer that focuses exclusively on gaming. Naturally, the company will need to continue to branch out as digital distribution becomes more and more viable – the trade-in market is the most valuable aspect of their business and will keep them solvent for years to come if they can stay on top of trends.

Would you trade your iPad in at GameStop?

[MSNBC]

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GameStop iOS Trade-Ins Exceeding Expectations

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