iPad 2 News: Demand for iPad 2 40% Higher Than for Previous Model

Posted Apr 12, 2011 at 2:52PM EST by QJ Staff

Listed in: iPad 2 News Tags: apple, ios

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It’s no secret that Apple had an amazing year in 2010, selling millions of iPads and iPhones. That roll has continued into 2011, with the release of the iPad 2 on March 11. While Apple has not yet divulged sales figures on the next gen iPad, that should be coming out April 20, when the company issues its quarterly earnings report. According to a new report from analyst Mike Abramsky of RBC Capital Markets, Apple will be posting revenue of $24 billion and earnings per share of $5.75 for the quarter. RBC also conducted a survey of more than 2000 people last month, and found that demand for the iPad 2 is 40% higher than that for the iPad 1 in May of 2010. 28% of those surveyed stated they were “very likely” or “somewhat likely” to buy an iPad 2, as opposed to the 20% for the original iPad. This is not surprising at all, considering the buying public has had an entire year to be bombarded by hype about the iPad, which was brand-new and unknown 12 months ago.

Another finding from the survey was that buyers are moving up the price scale with their iPad 2 purchases. Before the launch of the first iPad, most respondents expressed interest in purchasing the lowest-priced 16GB Wi-Fi only model, followed by the 32 GB and 64 GB versions. Potential iPad 2 buyers favor the 32 GB first, then the 16 GB and 64 GB. The last result of the survey holds bad news for AT&T. 46% of the 3G iPad 2 users polled intend to use Verizon while just 30% opt for AT&T. This is a quick turnover, since Verizon has only been available for Apple devices for the last couple of months.

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