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iPad 2 News: Best Buy to Have iPad 2 `Promotion` on April 17

Posted Apr 15, 2011 at 9:53PM EST by QJ Staff

Listed in: iPad 2 News Tags: apple, Best Buy, ios

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We’ve heard those rumors that Best Buy has gotten in trouble with Apple over refusing to sell the iPad 2s they have in stock. The retail chain retaliated with a claim that the tablets were being reserved for a “special promotion.” That didn’t stop a certain BB manager from selling one to a customer who agreed to his threats of extortion and coughed up $109 for a service contract. But now Best Buy is ready to haul out those hidden iPad 2s and give you a chance to buy one. A small chance, but chance. According to this internal memo, Best Buy will be having a big promotion on Sunday, April 17, and to “minimize customer disappoints” will be fulfilling reservations first. The memo also reveals that “the iPad 2 will be featured on the front cover of the April 17 ad and because of this, the reserve order system will be turned back on on Sunday.” Yeah, we all know the iPad 2 needs all the promotion it can get, because nobody’s buying the darn things and they’re piling up in the stockrooms, gathering dust and taking up space. Let’s move ‘em out and make more space for those RIM PlayBooks coming out next week, or whenever.

The BB ad will say that there will be no rainchecks on iPad 2s, but stores in Michigan and Ohio will offer Reserve Tickets instead. They will also have at least three units per store. Whoopee! Enough for everyone! Even the customers in line behind the scalpers who will buy every iPad 2 in the store and put them all on eBay for twice the price. Oh, and the stores are doing everything to be ready for the onslaught of rabid iPad 2 buyers who have been slavering for one since March 11: “Corporate Support Teams know that many stores won’t be in the optimal inventory situation or have available units to meet our customers’ requests for this ad. It will be critical that stores have their current reservation(s) worked through and execute any new reservations effectively to take care of as many customers as possible.”

If that’s not enough to reassure you that there’s a white 64GB iPad 2 just waiting for you at the Best Buy in the mall, here’s the most reassuring part: BB employees are now allowed to buy iPad 2s. So those scalpers may be out of luck, because the BB staff can scoop up all those tabs they’ve been hoarding and sell them on eBay before the scalpers get their chance. If you do make it over to your local Best Buy on Sunday, be prepared to preserve the event for posterity. Or the 11 o’clock news.

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