Posted May 28, 2006 at 12:59PM by Kyle M. Listed in: PlayStation 3 Tags: Famitsu, Ken Kutaragi
Ó

KenPS3


The price of the PS3 is a factor still in debate by gaming circles. Is the PS3 priced too high, or are gamers getting the PS3 at a bargain basement price considering the PS3's integrated Blu-ray technology? In the current issue of Famitsu magazine which is released today, PlayStation creator Ken Kutaragi defends the PS3's price.

According to translation, Kutaragi says "If you consider the PlayStation 3 a toy, then yes, it is an expensive toy. However, it is more than a toy. It is a PlayStation 3. And it is the only PlayStation 3. I hope that those who understand this will gladly purchase it." His words are completely true. The PS3 isn't just a games console, its a fully-functional home entertainment system. PS3 owners will delight in being able to show their cell-processor powered beast off to their friends, whilst kids will be the most popular in school for owning a PS3.

As Kutaragi pointed out, "PlayStation and PlayStation 2 were both 10,000 yen more than their competitors at launch. Yet they both sold to shortages." It doesn't matter what the PS3 will cost (within reason of course), it will still sell out of stores before you even have the chance to check your bank balance.

Personally, I'll always go with the idea that the PS3 is reasonably priced. Sony are currently the console leaders, and Microsoft and Nintendo have to undercut Sony in order to make sales. Although I am not taking into account quality of games or gameplay, Sony have by far the most technologically advanced console compared to both the Wii and the Xbox 360, and you have to expect to pay more for superior hardware. Also, with the integration of Blu-ray technology, the PS3 is priced very cheaply, considering that the first Blu-ray players to hit the USA have been estimated to cost around $1,000.

Suddenly $599 doesn't seem like a rip-off.


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101 Comments


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   by cooljay (Unregistered) - 2006-05-28
 » i cant stand it.

why do people always defend ps3's price with "it has blu ray"...

dont you see? the set backs, the delays, the prices of the other bluray players are set that way just so you will buy a ps3. a bluray player should only cost around 600 but sony jacks the price up to 1000 just so it can justify ps3's price. blu ray players get delayed untill after ps3's launch..... so ps3 will be the only blu ray player on the market. the main thing that comes out of all the sony execs mouths is "its $400 cheaper than a bluray player".... seriosly... sony only sets blurays prices, setbacks, and all that other crap to cover for the ps3.

   by Good one. (Unregistered) - 2006-05-28
 » LOL

It is a PlayStation 3. And it is the only PlayStation 3. I hope that those who understand this will gladly purchase it."

LOL. Thats not even giving a compelling argument.

Look at me I'm trying to sell a blue house.

"I think those who are interested in investing into this property should realize that yes, though I am charging 1 Million dollars, over three times the cost of some of my competitors, it is expensive, for it to be just a house. But you guys need to realize something. Its not just a house. Its a Blue house. Think about that."


   by Lambda (Unregistered) - 2006-05-28
 » Defense?

Good God. How much did Sony pay him to post an article saying this? Even though the PS2 launched a hundred bucks higher than the dreamcast, it was already dying. The Xbox is the actual only one that could beat the PS3 this generation. The Wii isnt directly competing so I'm not counting it.

   by DUDE!!! (Unregistered) - 2006-05-28
 » DUCE!!!

Its only 600 US whats the big deal, is like having a PS1, PS2 and the new system PS3, but there a 60gb HD and what the does mena it means that Im going to buy it.

O yeah!!

   by Emil (Unregistered) - 2006-05-28
 » lalelu

Considering the technology I guess it is fair to say the PS3 is not expensive. Yes, Blu Ray is expensive. Every technology is expensive at launch. But quite frankly I'd rather wait a year for a technology to saturate the market so the price goes down. How many people do you know that buy technology the day it arrives at the market? How long did it take for DVDs to seriously penetrate households - and with DVDs there wasn't even a format war (like HDDVD and Blu Ray)

If I seriously considered buying a playstation I'd be put off if I know half of the price is because of bluray. I don't want to decide on HDDVD or BluRay yet. The price of the movies will decide which technology will succeed. I'd hate myself (and Sony) if I had a BluRay capable PS3 at home and a year after launch more movies come on HDDVD and cost half the price.

Besides: The PS3 is a mass product. The more units you build, the cheaper they get. I am definetly no expert but if I consider the number of PS2s sold and I think that everyone expects the PS3 to sell at least the same (in the first two years) then the price per unit is still a little high.

   by Deletegmc - 2006-05-28
 » To no1.

You do realise Sony isnt the only one selling blu ray players. Do you honestly think sony is making other companys sell blu ray players at a high price so a ps3 can seem cheap. Because if u think this u my friend are an idiot. There is no way in hell a company would raise there price to make a competitors price seem cheaper. Again u cooljay are an idiot

   by Figboy (Unregistered) - 2006-05-28
 » to #1

wow. that's brilliant marketing. Nintendo manages to get people fired up over technology that is 5 years old, and justifies it because of the wand controller. the Wii is a slighty upgraded Gamecube (which retail for $60 new), but Nintendo is going to charge $200 to $250 for it. The technology going into the wand isn't uber expensive. The costs for manufacturing a Wii is probably in the $100 range, possibly less.

Microsoft is probably the more reasonable of the two, because you are getting what you pay for: a quality game machine, priced at $400. if they had charged any more for the 360, it would have been a rip off.

Sony is charging a reasonable $600 for a product that is more than just a games machine. The PS3 is a high end computer. Look at the components going into the unit, and try to build a PC that is the equivilant. You're going to be running over $2000 for it. Sony is selling you a $2000 computer for $600. The best graphics cards on the market are about $600. Just for the *graphics* card. Not counting motherboards, Hard Drives, RAM, Monitor, casing, Network Adaptors, DVD Drive, Keyboards and Mice, which range from $15 to $100 *each*.

i knew back when i heard about $1000 Blu Ray devices that Sony were using them as a buffer for the PS3 price. a $600 PS3 with Blu Ray functionality doesn't sound too bad when compared to a $1000 stand alone Blu Ray machine. The early adopters may invest in a PS3(gamer or not), just to try out this new Blu Ray technology, and may or may not upgrade to a costly, stand alone player. i saw the PS3 Blu Ray technology in person at E3 this year, and i was highly impressed with it, actually. and i was pretty skeptical at first. it's loads better than the *****ty PS2 DVD player, with a crisp picture, and great sound (of course, the $2000 HD TV, and high end sound system didn't hurt the presentation either).

anyway, the point is, big businesses do what they have to make money. the Playstation brand is the only thing besides the Spider-Man franchise that brings in money for Sony, and is their primary focus, that's why they're melding all of their industries into one box (music, movies, games, computers). they're basically trying to consolodate their interests. If the PS3 sells as phenomenally as it's predecessors (and that's highly possible), i'm sure production of stand alone Blu Ray players will slow down. at least until the units become cheaper to produce. the $600 PS3, and $1000 Blu Ray players, are for early adopters *only.* by the fall of 2007, the PS3 will have dropped to a more affordable $500, and maybe people who can't afford one on launch day will stop *****ing.

   by Matt (Unregistered) - 2006-05-28
 » Figboy...

you speak the truth.. ive read some of your other comments. finally someone else sees past all this BS that everyone is selling. I'd also like to point out that the wireless 360 is a pain-in-the-ass. for one reason, the battery pack is in the way of my fingers and i dont even have very big fingers... the god be damned battery pack is just so annoying when playing. Also the 360 would be more impressive if it had some better games.. but unfortunatly for it, its launch titles were not that impressive.

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   by darksquirrel - 2006-05-28
 » i agree with figboy.

especially concerning the nintendo wii, it really should retail around $150 at most. I mean the gamecube at launch was $200. So what the hell nintendo, they we're at least pushing graphic tech. back on the gamecube when it launched but, now they're giving us outdated computer parts and charging more for the technologically inferior nintendo wii.

I also swear to murder the next person who complains about extra's on there hardware. I mean when they first introduced radios and a/c on cars i don't believe there were lines of people complaining that they'd rather just have the car because "cars are just for transportation and they shouldn't do anything else". I mean it's just a ***** argument.

Games and the gaming industry has always been about pushing technology, it started way back in the early pc days. Games and the techie geeks that help create them are peddlers and inventors of some of the most advanced tech we have. And thats what we like to do, i'm sick of the true gamer argument about games being purely about games and nothing else. Games have'nt just coexisted with technology ,it's what pushes it forward.

   by The Unbiased One - 2006-05-28
 » Risky

As much as I am backing up Blu-Ray DVDs for the next format, you have to take into consideration that HD-DVDs may come out victorious, in such an event, the PS3 would lose a great deal of worth and the people that paid 600 bucks for it (as am I) would feel ripped off.

   by senor clean (Unregistered) - 2006-05-28
 » ...ok

But i'm still gonna buy a system that focuses on *games* not all this other stuff i dont need. Anyways, if/when there IS something worthwhile that comes out for PS3, i'll prolly just go to my cousins house and play it since he'll prolly get one. To me, going to someone elses house is a HUGE money saver if you only want to play a *few* games for such an expensive system. I'm not saying that the PS3 is gonna flop, not at all. In fact, it'll prolly STILL out sell the Wii and XBOX 360, but for "me", i'll prolly just leave the PS3 alone for a LONG while.

   by spud5467 (Unregistered) - 2006-05-28
 » Xbox360 and PS3 are priced about the same.

By the time you have finished with a WiFi adapter and a HDDVD addon they come to about the same price.

Its not really expensive if blu-ray is a hit but will it be???

Hopefully they will put out a kick arse online system

   by darksquirrel - 2006-05-28
 » #11

game developers focus on games, a system focuses on tech. and tried to give the devs the biggest palette possible.

   by (QJ. NET Staff) - 2006-05-28

#8 and #9 = figboy? ROFL. So much bull*****. This is just a bad generation for consoles.

   by corey means (Unregistered) - 2006-05-28
 » you guys have to understand

u guys have to understand this is a reasonable price. now a days everything is soo expensive and doesn't have the highest level of quality, now we have this sleek new system with all sorts of things inside of it for a good price. think about it, it could of been a higher price with less things so be happy with what you get!!!

   by Corey Stewart (Unregistered) - 2006-05-28
 » Tired Of New-User-Fanboys

"sigh"...So many fanboys of so many different systems, spilling their "wisdom" for us all. I've been in the console wars since I was five and that was 17 years ago. If you people are so upset that your moms/dads can't buy you one, then get a job, or go play the Xbox 360 or the Wii, and then, shut up!

People are excited about blu ray, because, "it is", the next generation dvd format. Go buy a Playstation 1 and 2, a blue ray dvd player, 60 gb hard-drive, a media center, cd player...and tell me which one of those will cost the most...it'll be the blu-ray dvd player. So, when people say "PS3 is using that has a cover diversion", just be quiet. You're spouting out opinions, not facts.

I hate the Xbox 360, do I think it's a good system, yes, good, but not great. Don't even ask me about the Wii, I'm sure it'll be fun for the kiddies and the adults willing to embarras themselves further. Usually "Nintendo", is the system for kids, then when they get older, they migrate to a more adult system, which is (Xbox/Playstation) franchises now. The adults that stay back with Nintendo, are clinging to the past! That is my opinion on that.

Oh yeah, the Wii is going to be $250, heard that AOTS...hate that show.

Can't wait to buy a PS3, I'm a Sony supporter, because I'm believe in what I pay for. It's a no brainer this generation.

   by Corey Means (Unregistered) - 2006-05-28
 » I agree!!

Your right Corey Stewart! I think people should just get a job to get a playstation 3. I think the reason people talk so negative about the playstation 3 is because their jealous of its power and quality!! no offence to you pro gamers but you guys know its true and I say to you playstation 3 haters you shouldnt even be talking about the ps3 if its going to be negative news!!!

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   by amed (Unregistered) - 2006-05-28
 » I dont wanna put a comment title

why dont all the people complaining about the price just wait till the price drops then buy it.
Thats what im doing, beside non of the launch line-up impressed me. The one game that im really looking forward to is MGS4 which doesnt get released untill 2007. Till than i'l spend my money on hookers and beer

   by I didn't do it!...I swear! (Unregistered) - 2006-05-28
 » What I think is

My opinion is that PS3 is only real next-gen system. Xbox360 is more of a 1.5 version of the original xbox, because only has better graphics. Nintendo Wii is a gamecube with a motion controller. PS3 is a next-gen system because it has a new created format by the system creator Sony and has the new chip cell. You can't say wii is a next-gen system because motion sensitive controllers have been available for along time, even if Nintendo is the first to use the way they're using it now, it doesen't count. Xbox360 is not next-gen because..well you know why.

   by Japots (Unregistered) - 2006-05-28
 » Wow...

If you can't scrub up the money to buy a PS3, get your mom or dad to get you a Wii or 360 instead. Considering how much money a basic desktop computer, Hi-Def DVD player, a media center, and a game system cost independently, the PS3 is a bargain. So if you don't have the money, tough luck. The PS3 will sell with or without you.

   by hmmm (Unregistered) - 2006-05-28
 » whats the big deal

okay...i have three jobs, one pays me ***** loads of money for hardly even working. i could by all three systems if i wanted. but i have no incling to to buy a 360 or a ps3. honestly... what makes the 360 and ps3 more mature. did you know the average age of gamecube owners is 23 years. some games interest me more than others. i just dont see anything new for sony and ms.

   by dogparkpimp (Unregistered) - 2006-05-28
 » Blu ray holds more

has anyone considered the fact that with these next gen games, the disks we play them on are going to hold more and more info. I wouldn't want to buy a bad ass game with 3 levels because they couldn't fit anymore on my dvd game disk. I know it hasn't been a problem for the 360 but maybe that's also why the games I've been playing on them don't seem as great as I was hoping before the 360 launch. I just think the blu-ray format gives sony much more room to grow and their games will end up better because of it. I hope anyway!

   by Brian (Unregistered) - 2006-05-28
 » Uh no...

I dont see how you can compaire a games console to a pc figboy. (And yes the price of Bluray players is unneccesarily high, they'd probably be rake-ing in about $700 profit on the $1000 models)
Firstly you dont get have the functionality from the ps3 compaired to a pc.
I doubt its going to let you surf the internet in any useable fashion. The harddrive will be restricted to what you put on it, like you'll have to re-rip all your cds or convert all your mp3s to sonys atrack format, videos will probably be limited to bluray and dvds I doubt they'll let you play divx or the like on the ps3.
This thing connects to a TV, so even using a high definition set you're still going to have trouble reading websites (if they let you browse the net) without sitting right in front of your TV.
What if bluray loses the format war? (could still happen, DVD wasnt a risk as it was the only format and was well establised when Sony released the PS2)
You can write off at least $200 off the price that your never going to see function from again.

Everyone whos writing the Wii off is really missing the point. Nintendo have seen that who can push the most polygons isnt have as important actually having fun with games.
Its about immersion and having fun, instead of wanking over who can have the shinest textures and most complicated models.
Anyhow the actual graphic chip on the xbox360 is more powerful than the ps3's, thanks to the way ATI designed (it get anti-aliasing virtually free, ie no more jaggies), the ps3's main cpu is more power than the xbox360s main cpu, roughly they evenly speced, so anyone calling an xbox360 an xbox1.5 is an idiot.
So far everything shown for the PS3 (well the realtime demonstations) have shown it to be at most on par with the xbox360s launch releases.

Anyhow Nintendo's getting my money, and I think I'll be enjoying playing my games rather than looking at how many special effects they can layer on.

P.S I might just pick up an xbox360 aswell and still have money left to buy games instead of paying the same amount of money for just a ps3.

   by pspsmallz (Unregistered) - 2006-05-28
 » idiots

its still too expensive even with blu-ray and also who the f()ck owns blu-ray movies, sony are idiots this is only going to sell to sony fanboys if they dont bring the price down

   by pspsmallzpspsmallz (Unregistered) - 2006-05-28
 » f@g fanboy

the blogger is a f@ggot fanboy your so stupid paying for something that is not even worth it, only a fanboy would be convinced look at the facts dipchit sony fanboy before being made into buyimg something that will not fare well later this year

   by pspsmallz (Unregistered) - 2006-05-28
 » sorry

emil and figboy are right oh but i think the wii will outsell the 360 considering the 360 like the ps3 are not different from their befores the wii is different and unique and will outsell like crazy which no one can deny sorry for sounding like a fanboy by the way i own a ps2 and xbox and gamecube so i am entitled to my opinion

   by Figboy (Unregistered) - 2006-05-28
 » to 14

"#8 and #9 = figboy"

why would i post two more topics agreeing with myself? i said all i needed to say, and feel i was being reasonable and logical. people respond to what makes sense to them. apparently, i made sense to number's 8 and 9 (by the way, thanks for the support, guys).

as for this being a bad generation for consoles, i highly disagree. the three console makers have created some interesting and enjoyable machines. despite my criticisms of the Wii, i'm still looking forward to seeing what Nintendo can come up with, and i definitely can't wait to get my hands on Twilight Princess again, and Super Smash Bros: Brawl.

the 360 also has some really high quality titles on the horizon, and i left E3 very impressed with Microsoft's offerings. Mass Effect and Lost Planet looked great. Crackdown was the most fun i've had in a game in a long time, and while Too Human has severe framerate issues, those will probably be worked out before it's launch, and the game looked very promising.

i played Resistance: Fall of Man, Untold Legends: Dark Kingdom, Warhawk, and Heavenly Sword, and i was impressed with them all and had a great time. all 4 titles looked and played great, and they're still only roughly 50% complete. i'm thoroughly convinced, based off of what i saw, and played, that the PS3 will deliver, and is worth the $600.

it seems to me that you're not into video games, if all you enjoy is Metal Gear. maybe reading a book, or watching shallow television programs is more your bag. to each his own, i guess.

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   by (QJ. NET Staff) - 2006-05-28
 » #27

I'm in to video games..just not dumb*****s turning them into some huge argument every day.

   by Figboy (Unregistered) - 2006-05-28
 » to #23

i think it's more than fair to compare a PS3 to a current PC. let me illustrate:

PS3:
1) One of the most powerful CPU's available
2) Hard Drive which is upgradable to any size you like.
3) Web Browsing, voice chat, video chat, email, instant messaging, etc.
4) Mouse and Keyboard support.
5) Supports CDs, CD R/RW, DVDs, DVD R/RW, and Blu Ray, and probably BR R/RW formats.
6) Can connect it to a standard TV, or HDTV

PC
1) Can be upgraded to the latest powerful CPUs.
2) Hard Drives that can be upgraded to any size you like.
3) Web Browsing, voice chat, video chat, email, instant messaging, etc.
4) Mouse and Keyboard support.
5) Supports CD's, CD R/RW, DVD's, DVD R/RW, and eventually Blu Ray, BR R/RW (and for a very heft price for the drives)
6) Can connect to a standard moniter or HDTV monitor.

hey, you're right, the PS3 has absolutely *nothing* in common with a PC. my mistake. seriously though, PC Gamers and Console gamers have long been a separate market. lately, that market has been merging, as consoles have been trying to offer the same experiences the PC does, and vice versa.

if the PS3 is successful, then there is no way Blu Ray will lose the format war. look at the facts. right now, only 4,000 or 5,000 people in Japan and the US have purchased HD TV drives on the market. The PS3 is planning on shipping *4 million* units before the end of this year. despite the $600 price tag of the system, people over the world are still pumped about it, and it *will* sell out of however many units Sony can actually manufacture and ship before year end.

let's be nice and say they only ship 2 million. that's 2 million Blu Ray players in peoples homes. since there won't be a diluge of games to play come launch day and the christmas season (about 15-30 by years end), the happy PS3 purchasers will be looking for *something* to do with their new console, and that something may be purchasing Blu Ray movies, instead of a standard DVD (DVD's are usually priced at $19.99, but at Best Buy at least, during the week that the DVD is released, it goes on sale for $14.99. using that template, the average DVD is reported to cost about $24.99, which would roughly translate to $19.99 for a High Def version of the movie. That price may be appealing to consumers *wanting* to see what the hubbub is all about). HD DVD, while a cheaper and comparable format, doesn't have the ludicrously strong "Playstation" brand backing it. Sony may be doing terribly in their other markets, but the Playstation name is still going strong.

   by Figboy (Unregistered) - 2006-05-28
 » my rant was so long i had to break it up...

also, if Blu Ray fails as a movie medium, it won't as a *games* medium, as the massive storage capacity of Blu Ray (25gigs, single layer, 50gig, dual layer) will open up a whole new world (sometimes literally), in game development and design.

look at it this way: would Grand Theft Auto 3 have been possible on the PS1 with CD Roms? No. and it wasn't just because the technology wasn't there, the CD format just wasn't large enough to accomodate it. even if the tech was up to snuff, it probably would have taken tons of CDs for the complete game, and it would have really killed the experience. imagine playing a GTA 3 where you have to swap out CDs everytime you enter a new zone or building.

with Blu Ray, it may not be apparent now, but there *will* be games that could only have been concieved and realized with that much storage room. and instead of charging you later for an overpriced add on that you probably won't buy, Sony included it in the box for a bit more (the HDD for the PS2 would have done infinitely better if it came standard with the PS2. sure, the system would have been $400, but imagine all the great games on the PS2, and how they could have benefited from an included HDD. since it wasn't included, consumers didn't feel they needed it, so they didn't buy it; since they didn't buy it, no one had it, so developers didn't need to support it. it's a very symbiotic type relationship between the consumer and the developer).

at worse, the Blu Ray format will just become a proprietary format for the PS3, much like the UMD for the PSP, cartridges for the GBA and DS, and tiny discs for the Gamecube are proprietary games formats. it's not the lose/lose situation many people paint it out to be.



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