"Games for Everyone" - that's the new product strategy of Ubisoft. Basically, this means that Ubisoft will start to make games specifically for consoles, with the console's audience in mind.

At the Ubidays 07 event in Paris, Ubisoft CEO Yves Guillemot spoke to MCV and said that this new plan of theirs is a push at targeting different markets he expounds:

Our approaches to the market are different now – we consider that each set of machines has its own population of consumers and customers, and we have to make sure we cater to each of them.

The key is not to think how we used to do things – we have to consider that some machines demand different approaches to the games industry than other consoles.