After having received quite a number of complaints from disappointed consumers, the BBB or Better Business Bureau is currently investigating the major retail chain Toys 'R' Us for the way that the handled the recent Wii launch. According to the complainants, Toys 'R' Us pulled a "bait-and-switch" when they first advertised the Wii for US$ 249.99, and then told consumers who lined up to buy the console on launch day that they actually have to pay US$ 450 as the Wii came bundled with three games and an extended warranty.

According to NBC 5's report, one complainant said that it was almost a form of bribery as "the only way I could get a very expensive system would be to spend another $200."

However, a spokesperson from Toys R' Us, said that "this was not an advertising problem, but a misunderstanding", and that consumers should have been able to buy the Wii for the original advertised price, despite what the managers and crew inside the store told everyone. Hmm... On top of that, Toys R' Us has also stated that complainants will be able to "get the US$ 249.99 price right away", though they have not specified how this will happen.

At the moment, Toys R' Us already has a subpar rating with the BBB because of past and outstanding complaints about sales practices, customer service, advertising, delivery and repairs.