It's pretty old news that in-game adverts are a usual in the titles we see today. But then, how much do companies rake in for the plugs? According to game publisher THQ, plenty - as they expect a cool US$ 5 million (EUR 3.85M) in revenues by 2008 from in-game advertising.

"This is a growing market, and we have placed ads now in MX, Juiced, Stuntman, and at least one other franchise," said THQ boss Brian Farell in a recent interview. And while this was THQ's best estimates, Mr. Farell added he "would not be surprised" if the company's earnings surpassed the US$ 5 million mark. It will be noted that Farell previously made mention of THQ's other sequels in the works, with the Stuntman expected to hit this year, along with Saints Row.

Well, there goes our prospect of Space Marines endorsing medical insurance...