Posted Apr 14, 2008 at 01:04PM by Isaac C. Listed in: PlayStation 3, PSP, Xbox 360, MMORPG, Games for Windows Tags: EEDAR
Ó

XBL/ PSN Study: Publishers Shouldn't Release Demos, Just Trailers - Image 1 XBL/ PSN Study: Publishers Shouldn't Release Demos, Just Trailers - Image 2

High profile games such as BioShock and Heavenly Sword usually have both demos and trailers. If you bought either game (or both, for that matter), which would you say was the selling point - the trailer you watched, or the demo you played?

According to a new study by the Electronic Entertainment Design and Research Group (EEDAR), gamers are more likely to buy games if publishers only release trailers for it. So Metal Gear Solid 4: Guns of the Patriots has the right idea?

The study suggests that studios shouldn't release a demo, and should only release trailers if they want to sell more games. Their data (images above) show that trailer-only games sell, far and away, more than games that have demos, or both trailers and demos.

Of course, this doesn't mean that studios should do away with demos. There are some games that just do better with demos than they do with trailers. But that's just one guy's opinion. What do you guys think?

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   by GantzSensei - 2008-04-14
 » I gotta say

Like most studies I disagree with this one. Simply put a demo gives you more than a trailer, it gives you gameplay and a taste for the story, sure a trailer can show you these things but a first hand experience makes all the difference, because a trailer can make a game look tops like it'll be the best game of all time, but if you pick up 5 time out of 10 you're disappointed because the controls and story just doesn't match what the trailer made the game seem to be. See the reason a trailer sells more is as I've said before a trailer overhypes the game (usually not always) and so you end up thinking "WOW this game is gonna be freaking awesome" only to go out spend $60+ and be dissatisfied. Just my thoughts on it is all.


   Re: Sr_Moska - 2008-04-14
 » true

Is aw videos of Bioshock, but the demo was the one that made me buy it. I like to play demos a lot!

   Re: FCBayernMunchen - 2008-04-14
 » are you DAFT

Do you not understand business principles at all, the study shows that games with trailers outsell games with demos. Meanwhile your rambling on praising demos for their insight while claiming to be duped 5 outta 10 times with a trailer. It looks like the trailer is doing its job, you bought the game after all :)

   Re: illjot - 2008-04-14
 » This survey doesn't show sh*t

the games are only link that because a lot of the great games don't have demo's (except bioshock). I mean there was no ,Unreal Tournament 3, Orange Box, Halo 3, Call of Duty4, Warhaw, Oblivion, or Mass Effect demo on the consoles. Yet sh*t games like Time Shift , and Ace Combat 6 have demos.

   Re: Shatterdome - 2008-04-14
 » I agree....

That this is mainly a case of the biggest selling titles not releasing demos, and too many games that have released demos are so crappy that the demos actually turn people off of the game.....

Releasing just a trailer allows the company so much more control over your brain and your pre-conceived notions of what the game will be like.....and you have no choice to buy or rent it....

   Re: mr.x256 - 2008-04-15
 » ac6

I didn't know Ace Combat 6 had a demo,
do you mean the 360 version?

   Re: The Uncreated - 2008-04-15
 » Interesting..

In other words, keep your fanbase in the dark about the inefficiencies and limitations of your software and broadside 'em with the bad news when your software goes gold and ships.

Ah, I understand now.

- IP
   by Mentality - 2008-04-14
 » >>

The thing with Demo's is they give you a whole better idea of how good the game is, if you don't like the Demo then why should you buy the game?

Trailers on the other hand tell you as much as the developer wants you to know, and some how leaves you wanting more (if it's well done) and you don't get a feel of the gameplay so you don't get as good an idea of the game as you probably should, you are therefor left to buy it to make your decision and are stuck with the game then weather you like it or not (trade in is an option but you never get back what you paid obviously)

Demos are only a good selling point if the game is made well, if it's not a well made game then that will come through in the demo more than it ever would in a demo, which is why I much prefer demos to trailers, although not all judgment should be made entirley on the demo, based on graphics etc, remember the demo is made at times when the game is still being made so you have to keep somesort of and open mind to a certain extent, IE use your common sense.


   Re: Mentality - 2008-04-14
 » >>

if it's not a well made game then that will come through in the demo more than it ever would in a **trailer** - Typo sorry

   Re: GantzSensei - 2008-04-14
 » Honestly

I couldn't agree with you more (useless comment I know) but I figured I should tell you make a very good point, and we both seem to agree that demos are the better of the two.

   Re: Gino D. (QJ. NET Staff) - 2008-04-14
 » yeap. i actually agree!

you make very very valid points Mentality. ;-)

while i agree on some of your arguments, i do have to add - and these are just my personal opinions - that maybe budget also has something to do with the results of this survey.

say... a publisher has a hundred bucks (again, just an example!) for marketing budget. and they decide to use all 100bucks to release trailers, trailers, trailers. really good trailers that get spread far and wide. trailers so epic they could have been mistaken for a peter jackson trailer. eventually, they just might reap rewards with high game sales... (the green line in the graph above)

on the other hand... if the same publisher decided to go half-half (half of the budget goes to trailers, half of it to demo development), then they could just have not-so-good trailers and not-so-good demos. hence... lower sales? (maroon line in graph)

of course, these are just random thoughts going through my head right now. but for what it's worth, Mentality, you do raise a good argument, and i agree on your points in that they're similar to my personal sentiments. ;-)

i'm pretty sure that there are a LOT of factors that contribute to what makes a game really sell. and of course, to different people, they will buy a game based on different things.

for one, maybe someday i'd go out and buy a game without even watching a single trailer or playing a demo of that game? (which is hard to imagine since i write for a gaming blog! LOL) but who knows, really? the market can get very fickle at times. ^_^

   Re: Mentality - 2008-04-14
 » Gino

I also agree with you totally Gino, and thank you also for the appreciation of my analogy.

   Re: StingBlah - 2008-04-14
 » on the other hand

demos of VERY good games (such as God Of War: Chains of Olympus) will increase sales...by a LOT.

That GOW demo was so good preordered my copy month before the release of the game...

   Re: Binary - 2008-04-14
 » Mentality

qoute

"The thing with Demo's is they give you a whole better idea of how good the game is, if you don't like the Demo then why should you buy the game?"

AMEN!
   by databoy2k - 2008-04-14
 » Misses the mark

As so many academic works and surveys do, this sucker can't see the forest for the trees.
Congrats to the guys above who pointed this out - the demo lets the gamer see if this sucker's actually worth sinking any money into. Now, let's do a study and see which sells better...
Bad games are masked by good trailers - and you're forced to buy the game before you actually learn how bad it is.
Demos still mask, but not as overwhelmingly as trailers are prone to.
A demo is released, the gamers find out it's a bad game, and sure it sells less - it's not selling less because of the demo, it's selling less because it sucks.
Common sense, written up, "peer-reviewed" (anybody who's in acadamia right now knows what a laughable consideration THAT term is), organized to sound pretentious and scientific, and published in a journal that will rot in the basement suite of your university's library until some starving undergrad student is desperate for another random bibliographic entry to his lame essay.
Wow... and that's only three years into my academic career, and I've got four more to go!

   by hollabackitsobi - 2008-04-14
 » Like Everyone Else Said

Games with only trailers sell more because you can't tell they suck, and get lured into buying them by a sexed up trailer. Playing the demo of a *****ty game shows you what not to buy.

   by billylee8 - 2008-04-14
 » For what it's worth...

I was ecstatic when I found out that the Patapon demo would be a free download at the PSN Store, saving me the $5 or so to pre-order the game at Gamestop.

Then I played it, found out it wasn't for me, and now I'm happier with my $20.

Still, I'm getting all future Wipeout games regardless of trailers, demos, and reviews. Company / series loyalty, I suppose...


   Re: TheLastGuitarHero - 2008-04-14
 » ...

Exactly, companies are probably afraid if someone plays their game they will think it sucks and not buy it, where if you're making a trailor, you can make any game look awesome. (Hell, even Need For Speed: Pro Street looked amazing, and that game sucks.)

You don't notice a horrible camera and bad controls from a trailor.
   by Twenty-Se7en - 2008-04-14
 » Disagreeing with most

I can completely see why this study has probably hit the nail on the head.

It's very simple really. A demo gives a person a lot better feel for if the game is for them. A video can hype a game way beyond what a title is actually capable of showing. If the game doesn't live up to the videos a demo can show people that, yes, this game isn't for me. While a video can lead a player to believe that the game is stellar when in fact it isn't their kind of game.

So, yes, I believe this study to be true.

I think a much smaller percentage of people require a demo to be produced in order for them to consider a game at all.

Personally, I won't buy a game unless there is either a) a demo or b) I have played it via rental or kiosk.


   Re: Mentality - 2008-04-14
 » Agreed

Again I agree with this also, it comes back to really what we have all said, the results still respond to what we are saying, personally, I will usually only play sequels to games I have played already and known to be good. Luckily though I also depend heavily on independant reviews of games otherwise I would have bought Pro Streets and that would have been a terrible mistake on my behalf, the fact my friend bought it on the 360 was just another nail in the coffin lol.
   by rollypoly - 2008-04-14
 » spin me right round

the fact that a gamer can make a more informed decision is not the only factor that comes into play here.

you need to look at the games in question. if a game is thought to be able to stand on it's own they don't bother with the extra work involved in a demo. thats why you won't see a halo3 demo or a GTA4 demo.

blue dragon was a niche game to begin with here in the US so it got a trailer and a demo because it needed it. i wouldn't have bought it otherwise.

i didn't buy any ps3 games for the period i owned one because the only demo i didn't want to put down was one that didn't have a full game : Gran Turismo.

so yes a demo can kill a mediocre game with nothing new to offer, or it can breath a little life into a title with no real prospects otherwise.

but the suits know all this and make decisions accordingly, sometimes it's just a gamble.

   by Mentality - 2008-04-14
 » >>

As most have said here even the ones that thin they are disagreeing to what some have said, the results in the pole or probably 97% right in terms of most players, demos for games are probably the biggest deciding facter of wheather one might buy a game or not. If a demo looks bad are you going to buy the game? The fact that a trailer can be tweaked more so than a demo means that if you see a really good trailer because more money has been put into that instead of a demo then your probably going to be led into a false sense of security and buy the game, weather you actually get the game you see in the trailer is a different story.


   Re: Mentality - 2008-04-14
 » >>

I don't think they should stop releasing demos, I just think they should make better games lol, if they did this, then they shouldnt have to be worrieing that demos will give they're games bad names in the first place.
   by robbo16 - 2008-04-14
 » yh trailers sell more

if there would have been an assasins creed demo people might not have jumped at the game as much as then did i mean it was repetitive. but those damned trailers sucked me in overall it was quite a good game. i was thinking about getting conflict on ps3 i loved all the other conflict games on ps2. i got the demo and thought it sucked. trailers made me want it loads because the show you the best bits but the games sucks and i never got it. so from personal expierance i think trailers sell the game more as the user cnt make up their own mind like demos in the trailer the dev can make the game look how ever they want it to and make you feel like you need the game. i do think that big titles a demo wouldent hurt. these titles will sell themselves even with the demo like mgs and gta.

   by robsaggs - 2008-04-14
 » .

Publishers of bad games should avoid releasing demos. Then they can hide the fact it's so poor in a well cut trailer involving little or no in-game footage.

   by pspgamerau - 2008-04-14
 » Shortsighted

The study is short sighted. It focuses on only one aspect - the one that will quickly appeal to accountants - in a quick boost to the bottom line supports the move as a good one.

That said, the thought is also quite dangerous in that it will promote and feed a growing piracy epidemic. People will be more inclined to download a pirated version of the game to 'try before you buy' and a decent proportion of those will either not bother paying for a licenced copy at that point, or will see the flaws in the game and not buy it anyway.

As to whether this sort of policy would be beneficial to the industry overall, I feel is still quite debatable - but if you force the consumer's hand in a growing global financial decline where people are being forced to tighten belts, you're asking for trouble if you're not willing to allow the consumer to try before they buy.

   by redbrick - 2008-04-14
 » What a bunch of tards.....

It's good games that sell games.... Doesn't matter if a demo is released or not. If the game is THAT GOOD....word will get around the net and people will buy it. The study was obiviously conducted by a bunch of detached retards.


   Re: databoy2k - 2008-04-14
 » Not necessarily true

How many copies of those HORRIBLE movie spin-off games have been sold in the past? How many wretched batman/superman/spiderman games have been sold on the basis of their title character and NOTHING more? Example: Simpsons Road Rage - almost $2 Million in US sales, despite the fact that it's a feeble attempt at a Crazy Taxi clone?
   by Slipstream0 - 2008-04-14
 » scewing statistics

they leave out one very important factor, as many of you have posted, that some games that only have trailers suck. In order for this study to have any legs, they need to compare games with just trailers vs trailers & demo, AND take into account how well the game was recieved, by critics and consumers. THEN you have a worthy study.

AAA titles dont need a demo, so they are most likely falling in the trailer-only section. Although, i wouldnt have bought Burnout Paradise if it wernt for the Demo, since the trailer looked like any other burnout game to me.

   by Kingofdaberbz - 2008-04-14
 » I agree with hime somewhat

For some games like Bioshock for instance it needed a demo. It's plot was so unusual and the trailer were weird,but the demo was awesome and that made me get it. It's the same with CoD4 beta that made me get the game. For some games it's better to not have a demo. Like Uncharted the demo made me realize how much of a cakewalk it would be. It's the same with Heavenly Sword a short demo for a short game. GTA4 shouldn't release a demo. It could hurt sales more than it could help. Same with AC it wouldn't sell as much if there was a demo.

   by shrimpdude - 2008-04-14
 » ...

Pretty sure this mainly is only true for BAD games.

   by daewootech - 2008-04-14
 » Wrong!

demos are the best thing since sliced bread.

Ive both bought and avoided games biased on their demos i got from the PSN onto my PS3.

Burnout is a great example, never even thought about the game until i demo'd it, now i love it!

   by darkgeekrocker - 2008-04-14
 » to put it easy

they should release a demo after about 2-3 weeks after launch, to spark sales up again,

   by platon - 2008-04-14
 » I don't think it's totally true

I mean, I bought motorstorm because I loved the demo, and I'll buy prologue because I'm always playing HD.

But bad demos can kill a game, that's for sure. I didn't bought folklore just because I disliked the demo. It depend if the demo is good or not (if the game is good, the demo is generally good).


   Re: platon - 2008-04-14
 » oops, sorry

It's bladestorm I wanted to say instead of motorstorm (wich came with my ps3)
   by kittykat - 2008-04-15
 » Oh, really?

Sure, perhaps certain games would sell better if you can not play them legally in order to see how good or bad they really are, or if a bunch of stock footage which has absolutely no bearing on the gameplay is included before the title screen so that it can be used in a trailer...

But there is one factor that is being ignored, doing away with game demos after people get used to them will cause them to desire to download the games illegally in order to try them, which will in turn encourage them to keep the game copies without paying for them.

   by BloodMachine - 2008-04-15
 » Wrong :P

I disagree. There have been many times when playing a trailer for a game I'd never thought of purchasing has made me get it. Often games look much better in video than they do when you actually play them, so that's probably why they sell better. Eg. Assassin's Creed trailers looked amazing, but everyone complained about the full game. I'm not sure if there was a demo, but I reckon if there was people would've complained about that too.
If you're going to mis-inform gamers about your game, then boast better sales because of it, it's not much of a sales strategy.

Too many games these days neglect gameplay, they look great in trailers though!

   by na2rul - 2008-04-15
 » I love collecting demos

Thats how my 60gb got *****ll. (250gb now)

But as it was said already before in QJ regarding some sony PSN rep(i think), demos were thought to be enough of what the player can expect - not needing to buy the game since the demo was enough - i strongly agree with this study.

But there is something else we need to take into consideration. Trailers are only viewed by those who seek it. Therefore, the study will only apply to people like us who view trailers.

of what proportion is the casual sector of the gaming market?



   Re: na2rul - 2008-04-15
 » sigh

*full

not f*kll :D
   by Pwn3r1001 - 2008-04-15
 » I can actually agree with this study...

now listen before you all go crazy, as I've been seeing most comments disagreeing with the study...When you see a trailer for a game, and it's really good, it might tempt you to buy the game. If you have a demo, which lets you feel basically how the entire game is you might not want to buy the game anymore. For example: If there's a new speed racing game coming out, and they make a really sick trailer with amazing graphics, nice physics, slo-mo camera replays on car impacts, and realistic sounds people would buy it. If the game itself actually sucks, and people get their hands on the demo, they might see the reality...like the handling might be too slow, the graphics actually really suck, the soundtrack isn't good, or whatever it is the player will probably not want to buy it anymore. Trust me, there's many games in the past that if I had the chance to play demo's for them I'd defiantly revise my decision for that purchase. On the other side, if the game is really good, and the developers have enough positive feedback from their testers or whatever, then yes, go for the demo.


   Re: lavino - 2008-04-15
 » hummm....

"If there's a new speed racing game coming out, and they make a really sick trailer with amazing graphics, nice physics, slo-mo camera replays on car impacts, and realistic sounds people would buy it. If the game itself actually sucks...."

You mean Motorstorm ;) ?
   by fourmyfriends - 2008-04-15
 » something a little diffrent

Game companies have completely missed the point and all of this is simply a side effect of one factor.

***********
The Price Of Games
***********

If games weren't $60 a pop people would not be so nervous about buying them. Face it its a cheat piece of plastic, containing an unlimitedly renewable resource. There is realistically nothing that will ever prevent them from creating a replication of the data. It wont run out.

If games cost more like $20, people would be more willing to play games that where "just alright." Sometimes is nice to have a 'sometimes' game, but not at $60.

The Media that we play games on today will be disappearing very quickly. Content will start to go purely digital, and the disk will disappear. Companies like microsoft, Nintendo, and Sony (yeah thats right microsoft doesn't deserve to be capitalized, and it's pissing of my spell check) will cut the distributors, and sell from there own online networks. Playstation Network, XBox Live, the infrastructure is already in place.

Math Class

$60 game X 100,000 sales = $6,000,000
$20 game X 1,000,000 sales = $20,000,000

Game companies can make more money buy pushing numbers rather than prices, people are critical of games because they are such a major investment. I work full time, and pay bills, and for 3 kids, and health insurance. I cannot afford $60 games, I can afford $20 games, so until the gaming industry gets that through their head, piracy will always succeed. I remember buying the shareware three pack of duke nukem, wolfenstien 3d, and zypher for pc, all in one package for $5. yeah they where only demos but they where great games with good play time, at a reasonable price. Duke and Wolfenstien are now legendary games, and I still find myself going over to 3d realms website to download those old demos, thier longivity could realy only be rivaled by mario, or pong. Quit trying to get at the parents pockets, and push number of sales, and it will balance out, If new games where $20 I would probably quit downloading. Quit bitting the hand that feeds you.

   by shabghai360 - 2008-04-16
 » another academic is gonna sell us short.

The study is quite correct, and that in itself is a pity for the gamer. Should demos be halted then many companies could sell more games in the initial release period at the cost of the gamer. As stated almost across the board by gamers the demo helps us make our choice. The trailer on the other hand promises something that may be great but can also be a disappointment.

   by shabghai360 - 2008-04-16
 » another academic is gonna sell us short.

The study is quite correct, and that in itself is a pity for the gamer. Should demos be halted then many companies could sell more games in the initial release period at the cost of the gamer. As stated almost across the board by gamers the demo helps us make our choice. The trailer on the other hand promises something that may be great but can also be a disappointment.



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