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These results reflect the industry’s concern relating to brand value and return on investment. Understanding consumer interaction at a deeper level of analysis allows us to measure the value of advertising investment. |
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7 Comments
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by Knobee (Unregistered) - 2006-12-22 |
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We don't look at adverts on Google, why should we look at ads when we are fragging?
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by Mustang (Unregistered) - 2006-12-22 |
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I'm all for in-game ads if they use the profit to provide free extra download able content or retail cost reduction.
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by lmxloco - 2006-12-22 |
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I don't like surveys like this, because it makes me scared for the gaming industry. If companies don't feel their getting their money's worth, then the advertising may become more aggressive.
For example, if Pepsi pays EA a few hundred thousand (I have no idea how much they actually pay) for a few ads for Madden, and then all of a sudden feel they aren't seeing a return on that investment, then EA, under the pressure from Pepsi may decide to do something more "in your face" with the ads. It may even get to the point of something like pop-ups, although that is definitely the extreme.
I used EA in my example because EA are *****s, and if there is any company who likes the $ more than their customers, it's EA.
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by Advertising - |
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by zzz (Unregistered) - 2006-12-22 |
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i now boyCOTT t-mobiel and progressive for advertising in need for speed carbon
any others?
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Re: CSFFlame - 2006-12-22 |
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I agree, though there is mostly unnoticible advertising like in Pikmin.
I really want a way to know there is in-game advertising in a game before I buy it though.
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Re: CSFFlame - 2006-12-22 |
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Elebits, not Pikmin. They look similar enough +/
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by to Content-Transfer-Encoding: quoted-printable C (Unregistered) - 2006-12-23 |
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