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Steve Jobs has been known to have a thing against buttons. You can see this in almost all the products that Apple has released under his direction. This minimalist approach to technology has been successful, and has been one of his principles ever since the company released their first computer.
Some of our older readers may remember that the original Macintosh's keyboard had fewer buttons than a normal PC keyboard. This was done because Jobs said that this would force independent programmers to make programs that would use the mouse, which wasn't common to systems during that time. His gamble worked.
Another example of this would be the iPod, which people now praise for its innovative and simple interface. What most don't realize though is that when the product was first released, a lot of people were calling Apple tech support just to figure out how to turn the product on. It took time for people to get used to it, but when they did, they preferred it to the more common buttons prevalent in the electronics industry.
Apple co-founder Steve Wozniak had the following to say about Jobs' attitude: "When Steve hits on something important to him, for either a personal reason or a design reason, he sticks with it for pretty much his whole life... until someone can absolutely prove him wrong."
What Jobs insisted on some 27 years ago has become a cornerstone in the development of Apple's products. He has become a legend in his own time not because of the complexity of the technology his company developed, but because of how simple it is to use.
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