Microsoft Game Studios">Shane Kim, Corporate VP of Microsoft Game Studios, told Gamasutra in an in-depth interview that "Sony has helped us with their own missteps" while continuing to praise Nintendo for their phenomenal success with the broader market. Because of the delays Sony has had with their console's launches, he claims the Xbox 360 has grabbed a firm lead in sales worldwide (aside from Japan and some PC-for-life Asian countries) especially in Europe.

"I feel more confident about our competitive position today than when we launched the program. We've already got ten million units out there, we've got six million members on Xbox Live, we will have 320 Xbox 360 games available for customers by the end of this year," Kim said.

According to Kim, the Xbox 360 is the leading game development platform and is bountiful in exclusive content. Additionally Kim said, "Certainly I feel like we're executing our strategy, and it's running on all cylinders. Sony has helped us with their own missteps, and I'd be foolish not to say that it's not helping us. That's fine. I feel better about our competitive position than when we launched the platform." Regarding his views on what Microsoft would like to do in response to Nintendo's approach to the gaming industry, he replied:

In general, I applaud Nintendo for their success. I think what they're doing is very important. They're trying to bring more people into the industry and -- objectively speaking -- I think it's Nintendo and Microsoft that are really generating the excitement for the industry. And that's important for the industry.