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For the second time around, the Develop Conference & Expo 2007 will make a landing at the Hilton Brighton Metropole to draw in around 1,100 attendees from 22 territories. Starting July 24, the two day conference will tackle issues relevant to the game development community across seven different tracks, as stated from the official press release.
Underneath the design, production, coding, business, art, audio and world vision tracks, four "C"s will define each track's themes: Community, Connectivity, Creativity, and Control. Taking off from the 2007 Game Developers Conference's touch on online and social trends of the industry, the Develop Conference will be investigating into user-created content, inter-format networking, varied and user-created game conceptualization and the use of "new wave devices." Conference advisory board chair Owain Bennallack explained the conference's focus, saying:
We think developers are now ready to hear a lot more about how the lessons of Web 2.0 can make their games better and more successful, and the Develop conference in Brighton is the only place to do so, as well as picking up plenty more traditional hints and tips about programming, art, audio, and production.
At July 26, the Expo segment of the event will commence, with different flavors of access passes for the Conference and Expo. Develop will be offering 20% discount to early bird registrants, who log into the official web site and purchase access passes by July 1, 2007. And get this folks: Expo passes are absolutely free of charge.
Expect 40 of Europe's most innovative companies from "every sector of games development" to make an appearance, including speakers Vfx's Peter Chaing, Lionhead's Peter Molyneux, Instinct Technology's Mike Gamble, Sony CE Europe's Kate Ellwood and Blitz Studios' Steve Williams.
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