Sony's announcement that it will begin sales of 11-inch organic light emitting diode (OLED) monitors before the end of the year has caused rival companies to step up their own OLED screen development plans. However, as reported by AV zombie, South Korean electronics company Samsung doubts that the electronics giant will not be able to deliver on their promise.

"I hope Sony will really do it, but considering circumstances, I doubt they will be able to start selling it this year," said Yoo Eui-jin, vice president and chief of Samsung SDI’s OLED team. "Maybe it would be possible for them to make a hundred or a thousand units as artifacts, but no more than that."

The advantages of OLED screens (greater range of colors, brightness, theoretically lower costs, etc.) over their LCD counterparts has had manufacturers racing to get them out of the factory and into consumers' homes. Samsung currently plans to introduce active matrix OLED screens for mobile phones and other portable devices instead of TVs.