Indy developers finding themselves comfortable with the WiiWare doesn't seem too farfetched, what with the Nintendo Wii's broad target audience where even simple casual games can sell. The question here is this: How do devs price their downloadable offers?

Or at least, that's what's eating Nnooo (yes, that's a company name) creative director Nic Watt behind the intriguing bubble shooter WiiWare title Pop. As of now he's aiming for 500 to 800 Wii points, or a good U$ 5 to US$ 8 from your pockets.

While downloadable games from Xbox Live Arcade and PlayStation Network already have similar prices, Watt believes pricing of a WiiWare title for a new company is "really tough" when there are other games with different prices. "Disc-based games are somewhat easier as they all generally retail for about the same price,” he added.