Posted Jul 26, 2007 at 04:53PM by Isaac C. Listed in: Wii, PlayStation 3, Xbox 360, Games for Windows Tags: Microsoft, GameCube, Sony, PS2, Nintendo Company Ltd., Nielsen Media Research
Ó

Next-gens... pre-gens.. here are the numbers - Image 1Through Nielsen Media Research's TV monitoring technology, the same technology that tracks TV ratings, some rather interesting bits of info have surfaced from their findings.

They can track a lot of different types of data coming from your TV. For example, their press release states that "Wii households are upscale. They are more likely to earn more than $100,000 income per year."

Which makes some people question as to why that's so, since the Wii is famous for being the cheapest of the next-gen consoles. Data like that would be very useful for those in the gaming industry.

Other data they have collected should bring perspective to the gaming industry at large. For example, with the console wars raging on, it's very interesting to find out that the PlayStation 2 remains the most frequently played console out there, and the original Xbox is the second. Here's a more accurate account of the data, representing the percentage of total playing time per console:

  • PS2: 42.3%
  • Xbox: 17%
  • Xbox 360: 8%
  • GameCube: 5.8%
  • Wii: 4%
  • PS3: 1.5%
  • Other consoles: 21%
Looking at it from another point of view, Nielsen also found that the Xbox 360 had the most number of sessions a day, averaging at 2.21 sessions. The PS3 had the least, with an average of 1.88 sessions. People tend to play the PS3 longer, however. The average number of minutes people sit down and play the PS3 is 83 minutes. The PS2 and Xbox come in second place for longest hours, averaging at 62 minutes a session.

Other interesting things to note: World of Warcraft is the most popular PC game this June, constituting 18% of all PC gaming, next is Halo: Combat Evolved (3.6%), and in third place is The Sims (3.3%).


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32 Comments


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   by hah (Unregistered) - 2007-07-26
 » hah

This is simple. Rich people = cheap. Therefore we can conclude that they buy the Wii over the PS3. I know i'm not rich but i've saved up for a PS3 for myself and one for my brother. So yeah, I can see the richer people buying the Wii.


   Re: Vincent (Unregistered) - 2007-07-26
 » umm

well the wii is certainly surprising. I guess nintendo's market proves right. Non-hardcore gamers dont play games much. This proves it. The wii has sold as many as the 360 but is played only half as much, many people who buy wii's probably dont play it at all and the ps3 is not surprising because not that many are sold.

PS2 however is booming, almost half...wow

   Re: Stealth! - 2007-07-27
 » Really

So what your saying Nintendo, Sony and Microsoft are cheap!
Wow please just stop talking.

Also the fact that the wii isn't 100% made for real games, its more marketed towards Wii fit and other stuff, most non gamers are getting it for that reasons.
The ps3 however is just lacking games which will be coming out soon like Lair GTA4, LBP, Heavenly Sword etc.

   Re: me (Unregistered) - 2007-07-27
 » stats

79% of statistics is made up on the spot.
   by RockmanForte (Unregistered) - 2007-07-26
 » They are not polite!! What a nosy!!!

They can track a lot of different types of data coming from your TV??? They are sick! What a nosy people!!!! STUPID!!!!!!!!!


   Re: justin (Unregistered) - 2007-07-26
 » sigh

Nielsen ratings are a voluntary setup with special boxes used to collect data. Don't be a moron.

   Re: hah (Unregistered) - 2007-07-26
 » ...

owned

   Re: Folding Junkie! - 2007-07-26
 » Justin is right!

It is a %100 voluntary process and when you accept to be a part of it you give up %100 of your privacy concerning the use of your television and what you choose to view on it.

There was actually an article on QJ.net not more than a couple of weeks ago regarding a deal between Sony and the Nielsen team regarding tracking the usage of the PS3 in homes.

Nobody is forcing them to do anything and nobody is being nosy! The Nielsen ratings are used for many things such as a basis for advertising costs and to collect demographic info such as age groups that watch certain shows etc....

Please research what you are talking about next time. Far fewer people will disagree with you and many of us, such as myself, MTK, and most of the time Stealth and Quixand, enjoy a good debate with a poster that disagrees with us as long as they actually know what they are talking about and don't base their posts on pure opinions and speculation.

I would even carry on an intelligent conversation with MCS, Shatterdome, or AoxomamoxoA if they would back off a little bit and stop being ignorant opinionated tools for MS!

My two cents!

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   Re: Quixand - 2007-07-26
 » on the ball

couldn't have said it better myself...

as for knowing your argument first before diving in i'm 100% in agreement with Junkie... it's actually good receiving decent counters from people who has a different opinion cause they present facts that i might have been too narrow minded to see but ofcourse this just fuels your desire to stress the logic of your points and although emotions gets involve it's all part of being in a discussion... i've said it before and i say it again, i may not like some of the people here but i do respect them just cause of the way they present their case...

for those poster who could only say "PS3 SUCKS!!! 360 FTW!!!" those guys are funny as hell but i'm not wasting time replying..

as for the article above an average of 83 minutes for the PS3??? i should sign up with Nielsen to jack that number up!!!! but this is only in America as far as i know... maybe just 83 minutes cause of the pwnage i give to them americans in resistance so they just turn the thing off... hehehe... (in all honesty it's been awhile since i've killed more people than i've been shot myself... playing Oblivion totally took away my edge in Resistance)

and by the way.. PS3 and Blu Ray FTW!!!!!

   Re: Stealth! - 2007-07-27
 » Folding Junkie!

Thanks for that, its nice to know someone reads my stuff without bashing it like MCS. And for the other posts i made sorry, i get too carried away.

Yea I agree with you and Quixand I should join up as well this could prove beneficial to Sony to make more people buy the next gen. I'm surprised MS hasn't done this, they seem to gloat about there system, or maybe they don;t want the world to know there systems Phail with a rate above 50% lol.

Oh don't forget Xman he is another person who can't even hold a conversation let alot Understand Common sense and logic. Its funny how he choses that name while he doesn't have the Common sense that normal people have. What about MetalSpector he is known to bash sony ps3 from time to time.

   Re: AoxomamoxoA - 2007-07-27
 » *sigh*

LOL you guys are like sorority girls, chatting it up about which guy you think is the hottest.

*Like, omg, Mister Common Sense? Or Shatterdome? Oh! What about Axo-guy?! OMG I totally forgot about Xman, hes dreamy!*

Have you ever thought about the fact that we dont care about having a conversation with a stupid sony faboy and their posse of losers?

Your kind cracks on MCS every chance you get, unprevoked or not. You run around in every forum screaming FIRST like preschool kids in gym class. Youre so far up sonys butt that you even cheer on the same format sony forced down your throats, just like the little puppets they wanted you to be. Then you have the king of retards, quixand, who scours the net looking for any ounce of negative news for 360 so he can run here and submit it. Then you guys jump it up so you can feel a hollowed sense of accomplishment in your overpriced hunk of crap with no games and a barebones community. And when the PS3 section has no news (like usual) you all come over to the 360 forums which you have no business in since you have all admitted to your blind fanboyism by stating that you only own ps3, and you decide to bash on things you have no idea about only to make yourselves and your community look that much more childish.

So do you honestly think we care about talking to a bunch of immature fanboys? I have a ps3 and could easily talk to you guys about all the nothing that it has to offer for hours and hours, but you guys are such tools that I dont even wanna waste my time trying. Thats what the other 2/3rds of the gaming community thinks of thick skulled immature sony fanboys.

   Re: Quixand - 2007-07-27
 » hhhmmm

it's amazing how you still claim on owning a PS3.. u claim u own one... then u claim you sold it online cause there's nothing to do on it... then now you have a ps3 again!!!! did you go buy another one???

or do you just shift from one story to another? whatever works hah?

   Re: AoxomamoxoA - 2007-07-27
 » Sublime1985

You must have me confused with another member, because I have a ps3 and have proved it with a picture with my name written on a piece of paper. And if you still dont believe me then send me a friend request on PSN: tag is Sublime1985.

Besides, why do you care if i have a ps3 or not? Are you sony fanboys that worried about the state of the ps3 community that people actually have to prove if they own one or not? Pathetic.

   Re: Stealth! - 2007-07-28
 »  AoxomamoxoA

Its funny that you call us fanboys that gos into XBox threads cause of the "lack" of news the ps3 has to comment to you. The funny part about it is you, MCS , Shatterdome, Xman and Metalspector always do it. if you haven't noticed all 5 of you bash the ps3 as if you know its future, really! So so i mean its only been out 8 months and you sprout out Fortuneteller future evens of the ps3 fate and claim it to be fact.

Lets make something clear me Quixand and everyone else that Folding Junkie! take delight on having a debate with you 5 since you talk so much nonsense how about xbox is the best and sony ps3 sucks, When you should even be talking. MS has lost more money than MS you think im lying read this site http://www.gamepro.com/news.cfm?article_id+125488

It says this " As expected, Sony's game division posted a quarterly loss of $237 million on Thursday off costly and slow PS3 sales. The news comes as rival Microsoft recently posted a $1.2 billion quarterly game loss of its on due to costly warranty extensions for faulty Xbox 360s. "

Wow and you say sony is dying. Let me remind you that MS hasn't made a dime, penny, nickel, or Quarter in the Gaming world. During its 6 years here. Also let me tell you that Sony has made 10's of billions of dollars on the ps2 console and games that what they are losing right now is 2% of those earnings. They haven't even touched the other profit they gained in there other vast diverse hardware companies.

Ms however has not even made any profit on either consoles which is true by there 6 billion dollar loss. The 1.89 billion is from hardware failures in 3 or 4 months this year. Sony ps3 might not be having the best 8 months but i don't see them dead. I can't say the same for MS.

Also to finish it off Me, Quixand and the others only respond to you fools who come on the ps3 forums and bash the ps3 whether its good news for sony or not its the only thing you do. And we only talk about the xbox problems if the article is on both forums like this one. And your still claiming to have a ps3, wow. BTW those pics could have been taken from someone else, and you claiming to have it.

Stealth

   Re: Stealth! - 2007-07-28
 » Typo

"MS has lost more money than Sony"

   Re: AoxomamoxoA - 2007-07-28
 » a

Do you own stock in sony? If not then why do you care if they gain or lose money? Why do sony fanboys always bring this point up? Have you forgotten that MS has one of the richest *****s in the world backing it up? How does it feel to know that youre just a pawn in some nazi japanese regime trying to conquer the world and conform it to communism with small subtle things such as a new format with every hot new product they release? When are you ever going to wake up?

Also, if you dont believe me about owning a ps3, send me a friend request and when i get on ps3 again ill accept it. If not, then whatever, I dont really care. I know I have one and I know 360 is a lot better, hence why Im never on ps3. It feels like im just playing a watered down 360 anyways. Poor ports, old xbox 1 games....I might as well be playing a real xbox.
   by Morbidly - 2007-07-26
 » g

yep ps3 stays on longer cause it doesnt crash or mess up like xbox's


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   Re: ? (Unregistered) - 2007-07-26
 » ?

Are you retarded?

   Re: Logic - 2007-07-26
 » WHAT??

Seriously, you took a good opportunity to show a plus for PS3 and it turned into idiot hour. You should at least have said. "More hardcore gamers play PS3" or "PS3 has more involved games" how about "people that love games play PS3" anything that can be substantiated by the data. But no, you had to go and be stupid. Please sit down, we're all dumber for you making comments.

   Re: lol (Unregistered) - 2007-07-26
 » lmao

"PS3 has more involved games" i like that one, and morbidly ur a bad fanboy, go play ur flow, must hav u on a barbaric trace mind state lol rollin on instincts only

   Re: Stealth! - 2007-07-27
 » Whats..

Sad about that post was this article talks about ps2 being most played console, and yet you hav to turn it into a flame bait comment. Wow you truly are moronic. This is the type of nonsense that gets people mad cause its like a Green light for xbots like Mister Common Sense or Shaterdome or even AoxomamoxoA. This only creates Flame wars which we don't need or want.

   Re: AoxomamoxoA - 2007-07-27
 » @Stealth?

If you didnt want a flame war you wouldnt call us out by name. Grow up

   Re: g (Unregistered) - 2007-07-27
 » g

barbaric trace mind state rollin on instincts only???? WTF?????

thats the stupidest thing ive ever heard in my LIFE

   Re: Mister Common Sense - 2007-07-28
 » .

stealth (oh, I'm sorry Stealth!) you are a true hypocryte. You act like you don't want so start flame wars, yet you say ignorant BS like "Um yeah they have games but i bet you only get 5 hours max with them b4 your system busts. Its so sad that MS had to rush there system out with these many flaws."

So, didn't you do the exact same thing on this same page?

You contredict yourself more than sony does.

I'm wondering if this research counts protien folding. That would be sad if it did. This shows the average 360 gets used more than the average PS3, because the 360 doesn't have 5 times the sales, but gets played 5 times more than the PS3.
   by Fanboy Killer (Unregistered) - 2007-07-27
 » Not sure why this news is shocking.

The PS2 has 100+ million machines in service....I sure hope they'd have the lions share of game time hours. It is interesting that the PS3 gets the most average play time though.

I know I get stuck playing R:FOM online deathmatchs for WAY longer than I should. Always tell myself I have time for one more round.....over and over again.

   by mike (Unregistered) - 2007-07-27
 » ps2 price?

i might as well buy a ps2 still because i dont have the money. how much does it cost these days?


   Re: PS2 Buddy (Unregistered) - 2007-07-27
 » re: ps2 price

They're really cheap nowadays. You can get one for $500 USD easy!
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   by Morbidly - 2007-07-27
 » stealth

sux balls

literally, with his tounge

xbox sux!!!!!!! this proves it, the ps3 stays on longer. proven fact, fanboy talk or not. ***** it who cares if im inviting ppl to flame in, quit being a crybaby *****


   Re: AoxomamoxoA - 2007-07-27
 » folding@home

The ps3 stays on longer because the only thing to do on the ps3 is fold proteins. The 360 gets played the most since it has a little thing called GAMES.

   Re: Stealth! - 2007-07-28
 » Hmm @ AoxomamoxoA

Um yeah they have games but i bet you only get 5 hours max with them b4 your system busts. Its so sad that MS had to rush there system out with these many flaws.
And no most played consoles and Most minutes played are two different things.

Morbidly stop being a fanboy, its cause of your posts that brings fools like him here to comment.
BTW this doesn't prove anything other than which system is used more and ps2 is the top. PS3 may have more minutes but how does this prove useful for sony.

   Re: AoxomamoxoA - 2007-07-28
 » @Stealth

Thats funny Stealth. Same old bullcrap line about the 360 failing or whatever right? Something you know NOTHING about other than what your fellow idiot sony fans tell you to believe.

Heres some truth for you though, so get ready to enlighten yourself. I have a LAUNCH 360, that right, a day one fresh out of the starting gate 360. And guess what? It has never given me the rrod, never scratched my games, or had any sort of serious malfunction. Crazy right? And people like you try to make it seem like its gonna die every time I turn it on, but youre a fool so what do you know.

The funny thing is, even though I put up with the ps3s poor performance, long loading times, hellishly long install and download times, skimpy online store, poor selection of games mostly being ports of a console you so readily diss every chance you get, and small community, it is still no match for what the 360 offers, even at a price tag much higher too. Not only that, but the ps3 has frozen on me 3 times already in the 2-3 times ive tried to play it. Twice in ninja gaiden, and once after closing the web browser, so dont act like the ps3 is flawless when it comes to hardware because its not. Youre just another dumb fanboy who talks through his ass about something he has no true idea about.
   by ikemike (Unregistered) - 2007-07-27
 » codemayhem.net

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