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 As President of the ESRB, Patricia Vance said in an official statement that the ESRB appreciates that the Federal Trade Commission "recognizes the effectiveness of ESRB's self-regulatory activities." The report recently submitted by the FTC to Congress described in detail the marketing practices and compliance with retail regulations. She had this to say:
We’re pleased that today’s Federal Trade Commission (FTC) report affirms what other consumer research has previously shown to be true, namely that the overwhelming majority of parents are aware of the ratings, understand what they mean, agree with them, find them helpful and are actively using them to choose appropriate video games for their children.
Vance responded further, saying, "The report also details the significant improvement among retailers in enforcing their store policies with respect to the sale of M-rated games, which we support and applaud." The report reflected that the amount of M-rated games sold to gamers 17 and below were reduced, due to point-of-sale policing.
While the report did praise the game industry for having successfully reinstated a stricter compliance with the ratings system, the report did point out other areas where the industry could improve its content regulation, including online policing of content and broadening ratings coverage to mobile games.
Vance answered that call, stating that the ESRB will do their best to inform parents of the content ratings and how they can effectively be used to judge game content, in order for them to make more informed decisions on part of the game selection process.
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