|
It happens sometimes, you want to order some pizza or Chinese food but you can't remember the delivery number or at times you can't even remember the name of the restaurant or the pizza place. If you're a terrrible cook like me, this scenario could be like your very own version of Groundhog Day - in the sense that it happens over and over again and you don't know why.
So what should a pizza place do when people wanna talk about their product and if they want an instant customer recall? Well, you need not to get those really big billboards or high tech signages to get the consumer's attention. You need innovative ideas that may be low-tech but still ticks. Just like Papa John's Pizza's ads. Although a pizza guy eternally present at your eyehole peeper is quite creepy (it is as if you have a stalker or something), you gotta admit that it works.
Created by Saatchi & Saatchi, Peru, this clever, yet simple idea in promoting Papa John's Pizza won gold at the recent Cannes International advertising awards. Nice, amusing, and short - elements of a brilliant ad. Nice work!
|
|
