As if he's got the hots for Cooking Mama, Wedbush Morgan analyst Michael Pachter believes that Majesco Entertainment's Cooking Mama 2: Dinner with Friends and other casual games will boost the company's profit despite the decision to avoid bigger titles.

Pachter, after forecasting US$ 10 million Q3 profit for Majesco, remains positive in the company’s future profitability. Cooking Mama 2 will be flying off shelves with a $US 29.99 price tag early next year, which Pachter sees as something that should "improve profitability for the remainder of the year." The first Cooking Mama sold considerably well while priced at $US 19.99.

Known for The New York Times Crosswords, Cake Mania, and other pick-up-and-play games, Wedbush Morgan thinks that Majesco has "identified a casual game niche for the DS and Wii, and that the company has created a first mover advantage by filling this niche."

With this in mind, Majesco is expected to earn some good dough from budget console and handheld games. However, Pachter added, "Investors will likely have to wait another quarter or two for the company’s progress on this front to become more transparent." Pachter points at the lack of an actual CEO as potentially problematic, but he's sticking to his US$ 65-70 million annual revenue predictions for Majesco.