The two pop icons of Celebrities With A Cause, Oprah Winfrey and U2's Bono, teamed up with Apple to raise money to combat AIDS in Africa. Dubbed as the "Magnificent Mile", the event takes place in malls and takes the form of a shopping spree.

"Some people won't put on marching boots, so we've got to get to people where they are at, and they're in the shopping malls," said Bono. "Now you're buying jeans and T-shirts, and you're paying for 10 women in Africa to get medication for their children with HIV."

Apple pledged to contribute US$ 10 from the sale of of its new red-colored iPod nano, which retails for US$ 199. The projected sales of the iPod alone is estimated to reach millions of dollars for The Global Fund. Apple also plans to donate proceeds from iTunes Red gift card to the organization. Also on the shopping list are special "red items" from Gap Armani and Motorola stores.

Who knew Mall Rats would someday help change the world?