Posted Apr 11, 2007 at 04:37PM by Ceasar S. Listed in: Wii Tags: podcast, Europe, North America, Perrin Kaplan
Ó

Perrin Kaplan - Nintendo America's VP of Corporate Affairs and Marketing - Image 1In a podcast interview with Game Theory, Perrin Kaplan, VP of Marketing for Nintendo America, mentioned that Nintendo is currently doing their best to meet the seeming insatiable demand for the Wii. Nintendo has already maxed out their production capacity to meet their six million quota just this past March.

Given that they have already shipped out about 4.5 million units of Wiis in North America and Europe, they are hopeful to meet the startling demand of the console. It's just that, as Kaplan stated in the interview, Wii consumers will have to wait as Nintendo could be seeing "a supply-demand situation last for some time."

Nintendo has already met their six million quota ahead of schedule and is quickly catching up with early-bird Xbox 360, but customers who still haven't found a unit to embody their pre-order made weeks ago may have to wait a little bit longer. But perhaps you're one of many who've been wondering why Nintendo hasn't bought up more Wii manufacturing capacity.

Whether the folks at Nintendo are excusing themselves through hindsight, we do know that Nintendo was just hoping to restore fan faith in the company's work against the effects of "gamer drift." When the Wii came out, it was a console designed to combat the detrimental effects on today's gaming community by the drift, but ended up scooping amazing numbers of non-gamers everywhere.

Nintendo wasn't expecting the huge demand spike for the console. But now that some people have noticed that it can sit beside an Xbox 360 or PlayStation 3 and still not warrant a choice between a next-gen console or a new-gen console, they're probably beginning to see and estimate just by how much their short-sightedness pulled them way off target. Kaplan further commented:

People are being really diligent about working with retailers to locate one but we are cognisant of the fact that a lot of fans are not able to get their hands on one yet. We are asking them to be patient and to know that we are working on this as fast as we can.




[Via Game Theory] Permalink  |   Email this  |   Linking Blogs   |   Digg It!

Bookmark / Find this article on:


0 Comments


Sort by:


Featured Content
QJ.NET Blog Network RSS Feeds
MyQJ Feed / PDA
MyQJ RSS / PDA
Blog of Blogs Feed / PDA
QJ.NET RSS / PDA
Gaming Consoles Feed / PDA
Nintendo DS RSS / PDA
PlayStation 3 RSS / PDA
PSP Updates RSS / PDA
Wii RSS / PDA
Xbox 360 RSS / PDA
PC Gaming Feed / PDA
Age of Conan RSS / PDA
Games for Windows RSS / PDA
MMORPG RSS / PDA
Tabula Rasa RSS / PDA
World of Warcraft RSS / PDA
Science Feed / PDA
Science RSS / PDA
Technology Feed / PDA
Apple RSS / PDA
Gadgets RSS / PDA
iPhone RSS / PDA
Mobile RSS / PDA
Photography RSS / PDA
Tech RSS / PDA
Add QJ.NET
Add to My Yahoo!
Google Reader Subscribe with Bloglines
Add  to your Kinja digest Subscribe in NewsGator Online
Subscribe with Pluck RSS reader Add 'www.qj.net' to Newsburst from CNET News.com
Subscribe with SearchFox RSS del.icio.us www.qj.net
Add to Technorati Favorite! Add to My AOL
furl! it Stumble for Treehugger!