|
In a study conducted by the NPD Group, a consumer and retail information
company, it was discovered that more than 29 million consumers play video
games on their mobile phones and more than seven million download games to
mobile devices. Most would be expecting that the teenagers form the majority market of the group, but the study has shown otherwise.
NPD has said that mobile users aged 25 to 34 download more games
than any other age group, play them more, and are more likely to
plan to purchase additional games in the future. Half of these play games on their mobile device at least once a day, a feat only 41% of teens exhibited.
Anita Frazier, an industry analyst for The NPD Group, gave an explanation on the findings stating that "while teens definitely have a higher
incidence than adults for mobile gaming, they still play second fiddle
to their older counterparts in overall game play and downloading," adding that "while it's true that adults currently control
the lion's share of mobile game downloads and
play, as more teens enter the mobile subscriber base we’ll
see these numbers start to reach parity."
So apparently the main reason teens have not trumped their adult
counterparts is because there are not as many teen cell phone
subscribers as there are adult subscribers. NPD did compare the share
of game downloads to the share of subscribers in each age group. It showed that teens are still the most likely to
download games.
|
|
