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We are concerned that lack of investment in R&D and marketing (along with the divestiture of many of its brands) could limit Atari’s ability to effectively compete as the next generation consoles begin to ramp. It is likely, that the company will cease its publishing operations altogether and become a pure distribution business. However, in order to profitably do so, we believe that it must cut its staffing levels by over 50%. |
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[Via Gamasutra]
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4 Comments
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I personally wish Atari well And hope that they can indeed survive.
Atari gave so much many years ago and inturn have been copied and plundered.
I do not want Atari to end up as a museum article over what was as they are an important part of what is today.
Atari was always a poorly run company with crappy, poorly supported consoles and only a handful of decent games. Oh well, it's not like they didn't deserve it.
Atari may have been poorly run but it was using a risc processor to get a gaming console on the market when there was no real knowledge or expertise at the time. They were trying even before people had the commodore and were downloading files via the radio to cassettes. So they do deserve some credit and support.
Go back in time and pong is the father to todays high end console games.
IMO its a lot of bad luck and I disagree that they deserve it.
was my all time favourite. i wasnt even into transformers.
not sure if atari can pull thru.
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