Posted Apr 06, 2007 at 04:07PM by Ian C. Listed in: PSP Tags: Sony, Michael Pachter
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the PSP - Image 1


A report by Chris Kohler over at Wired News reveals what Wedbush Morgan analyst Michael Pachter thinks about Sony's situation with the PlayStation Portable. Most compelling is Pachter's assertion that Sony doesn't really need to close the two-to-one gap in unit sales between the PSP and the Nintendo DS.

He notes that one has to realize that Nintendo has millions (he says over 20 million) loyal GameBoy Advance owners, and he adds that we all should expect Nintendo to dominate the category that it invented. He notes that Sony is new to the handheld market and has tried to approach it from an older demographic. According to him the gap between the PSP and the DS doesn't matter at all as long as Sony makes money.

As for the issue regarding the PSP's supposed drought in software titles, Michael Pachter says that software is going to grow as the installed base grows. There are really not many more third party games for the DS than for the PSP. He also adds that most third parties are supporting both. He says that as long as the PSP appears to have a growing installed base (even if they are number two) then the growth of the software library should be healthy.

As for Sony's recent announcement of its shift in target market (the new "Dude, Get Your Own" campaign) - which is the 13-17 year-old demographic. Pachter says that while the PSP has to overcome consumer perception, games can go a long way towards shifting that perception.

Finally, when it comes to the rumored new PSP model, Pachter says, and continues to stand by his prediction back in 2005, that it is a certainty. He says that he believes it will happen, he just adds that it's difficult to say if it will happen within 2007.


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10 Comments


Sort by:
   by xzcg dc (Unregistered) - 2007-04-06
 » zfbzdfbz

zfvbdzghdgh

No, YOU aint first!

   by lol (Unregistered) - 2007-04-06
 » sony's strategy

first sony says that they are competing with Nintendo when they ENTER the handheld market. And when they are pwned by Nintendo they are "aimed at a different audience". Gamecube didn't win the previous console war even though it was the cheapest and aimed at kids JUST LIKE THE DS. When will Sony realize its ALL ABOUT THE GAMES?

   by atomicV1sion (Unregistered) - 2007-04-06
 » they seem to have realized it

1) with DMC PSP
2) with Crisis Core
3) with God of War PSP
4) Castlevania: Dracula X chronicles
5) and with Silent Hill: Origins


   Re: lol (Unregistered) - 2007-04-06
 » silent hills?

wikipedia: "During the later half of 2006 the US based team working on Silent Hill Origins was sacked, and the future of Origins left in jeopardy."

Silent hill's future is comparable to gt mobile
   by forget this crap (Unregistered) - 2007-04-06
 » forget it

3.30 oe 3.30 oe 3.30 oe 3.30 oe 3.30 oe 3.30 oe 3.30 oe 3.30 oe 3.30 oe 3.30 oei want 3.30 oe so bad
went pass the dead line

   by first (Unregistered) - 2007-04-06
 » first

first

   by dave (Unregistered) - 2007-04-06
 » OE is due

wheres dark_alex at?

   by wheres dark_alex at? (Unregistered) - 2007-04-06
 »  wheres dark_alex at?

how the f*** dare you

   by Advertising -
   by Strangler (Unregistered) - 2007-04-06
 » re

not only is silent hills future in jepordy, but so is earthworm jimms, I think they even canned it for the psp. Also there isnt a single screenshot of fevil may cry, and every ff 7 spinoff so fat has been teh suck. I dont get why sony doesnt opush its first parties like ready at dawn to make more games.

   by um.. (Unregistered) - 2007-04-06
 » no offence

strangler, is your keyboard bad or do you misspell things often.. NO OFFENCE it's just that i found it hard to read your statement



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