Posted May 10, 2008 at 09:26PM by Nicolo S. Listed in: PlayStation 3, PSP Tags: Sony, Kazuo Hirai
Ó

Kaz Hirai - Image 1 During the PlayStation Day, Sony Computer Entertainment president Kaz Hirai did a lot of talking about none other than the PlayStation brand. One of his many interesting statements came when he explained his company's vision for the PlayStation 3, saying Sony's "competition is not Microsoft or Nintendo, but basically any form of entertainment that is competing for the consumers’ attention."

Hirai defined the PS3, PS2, and PSP systems as entertainment platforms before citing the real challenge facing Sony's machines. "We need to make sure we offer the most compelling entertainment – not videogame entertainment but in entertainment in general," he said.

Furthermore, SCE's head honcho expressed his confidence in the PlayStation's position on the gaming map. In particular, he commented, "I like to think that we’ve got a very well balanced portfolio with PS3, PSP and you can’t discount the PS2."

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   by PSPMAN90 - 2008-05-10
 » That's right!

Well he is right!

Is not having rivals, foes over Who's the Best!

IS about taking care, attention to the "customers Entertaining Cares"


And by the way is pretty balanced those 3 consoles of Sony:

PS3-leading The Gamers Technology and entertains adults and teens.

PSP-On Top of the Handheld Machines and really cared about from Young Gamers and Curious Developers and coders. Don't Forget the Moders!

PS2- Still on the Game, On the " MoDa" almost every ppl have one, and Sony Games Companies makes Kids Games and interactive games for it.

So Sony is counting with a great entertaining for everyone!

Cheers!

PSPMAN90


   by [DVSDevise] - 2008-05-10
 » ...

Just another lame executive comment from Sony. Playstation is a gaming platform, people buy a Playstation as a console/handheld to play games first and foremost. I guess when you are in third place the only spin you can put on it is that your direct competition isn't actually your competition.


   Re: Silver-Tiger - 2008-05-11
 » ....

one word: fanboy!

Seriously, what is so bad about the whole entertainment thing? I haven't spent 400 %u20AC just to play games. And I'm pretty sure I'm not the only one. Seems like you forgot all the people who bought the PS3 just as Blu-Ray player?

   Re: [DVSDevise] - 2008-05-11
 » ...

Some people bought the PS2 as a DVD Player. Some people will (and do) buy the Wii as a fitness device. They are all still gaming consoles, and the core purchaser buys it for it's core reason, gaming.

Maybe Sony is more interested in added new BluRay features than new gaming features.

   Re: JaXeRiR - 2008-05-11
 » HAHAHAHA!

You've got to be pretty retarded to think that jumping next to your TV will make you lose weight!

Come on, go outside, and save 300$!

   Re: [DVSDevise] - 2008-05-11
 » ...

I totally agree. But there are plently of fat people in America that dont like to exercise out doors. They buy crap like Wii Fit instead.
   by Binary - 2008-05-10
 » Not a race

It's not a race on whos best of the best, It's for you! your mom, dad, sister, cusin, ugly cusin, etc tec game system. It's your or theirs taste.


Its like
Pepsi vs Coke Co Cola.
Mister Bee or Lays.
Chevy or Ford or Dodge


   Re: Sephiroth86 - 2008-05-11
 » random and off topic but...

it's Coca Cola.
i just chuckle when i read that

   Re: RommelTJ - 2008-05-11
 » Coke Co Cola

That is the best drink ever!

Coke Co Cola!
   by raggedjimmi - 2008-05-11
 » -

Please Kaz, I thought you were beyond this level of BS.

Every product in a competitive market has a competitor. For gaming you are up against Nintendo and Microsoft, for TV's you're up against Samsung, Panasonic et al.
They're being pwned in gaming, despite what the fanboys will say. They're getting stronger in Europe and do indeed have Japan but on the global side they're in last place. Handhelds they're losing, the recent surge in sales for the PSP in Japan has not pushed it close to DS total sales in either Japan or worldwide.

Media centre my arse. When Sony stops thinking they make super high quality AV equipment and charging a premium for the name, unlike their higher quality and cheaper competitors. Then we'll talk about media functionality.

Of course it's a race. The Sony fans went on about this when the PS1 and 2 were on top but now they're not it suddenly becomes a whole different argument; doesn't it?

Btw I own and play all consoles, PSP more than any. Just to protect myself.


   Re: ~~ - 2008-05-11
 » ~~

Funny how you think you can 'protect' yourself by saying that you 'own' all consoles.

If people please, they could still tip on you and your post.

I would have taken your post seriously if it weren't for that last sentence.

   Re: ~~ - 2008-05-11
 » ~~

"If people please, they could still rip on you and your post."*

Although you do make some valid points.

   Re: Binary - 2008-05-11
 » Idea

New Fan boy name...

Rich b-i-t-ch Fan Boy - A boy that owns every console and does not care to spend $ 1,000 on game console rather then his g/f.


   Re: Binary - 2008-05-11
 » oops

OVER 1,000 on a game consoles


forgot the over and s on console.

   Re: raggedjimmi - 2008-05-11
 » -

I'm sorry where does it say anything about a girlfriend? Am I bound to some kind of fixed income where I can only buy games systems and nothing for my girlfriend?

So yea it looks like I was right. Nobody has bothered to even battle the competative market point. Sony DO think they're competative because they are lowering the price and introduced bundles; a sign that they are trying to lure in more customers. If they didn't fear competition they wouldn't do this. They'd keep the PS3 fixed at the launch price, lowering only when the PS3 became profitable. Selling each system at a loss is not something a non-competative product does.

Jesus Christ, Kaz...

btw. Some people have jobs so they can buy things. We're not all kids getting a console off our parents. Gamerswithjobs.
   by sage3k - 2008-05-11
 » Funny...

His not right or wrong.. it's all about perspective. From his point of view the Sony Brand is more then a video game system and to be frank he's right.. I've Used my PSP for games, Music, Video, Net surfing and as a Picture archive. My gameboy is just for games.. and helps me look more like an idiot when playing Wario Ware Touched on the subway.

I have a 360, and am VERY proud of it.. my issue.. The lifespan of the Microsoft Systems isn't even HALF the lifetime of ANY Sony console. In english.. Expect a new Xbox in about 2/3 years time.


   Re: Clixt - 2008-05-11
 » same here..

i use my psp for music and video and also i use my ps3 as a blu-ray player..

   Re: raggedjimmi - 2008-05-11
 » -

Perspective? The Sony brand does reach into many markets. They make poor quality MP3 players that fail to have any impact on the iPod, they make average quality hifi products and charge a premium and they shoehorn in media functions at every turn. Granted the PS3 was the best bluray player, it still might be (though it's no longer the cheapest).

So why are you playing WarioWare Touched on the subway? Why not play one of the better DS games. Sure - I look like a right idiot playing *insert random kids game* on my PSP.

I'll probably need a new Xbox soon. I've had mine a while and I suspect it's about to break. My PS1 and PS2 needed replacement lasers. Will my PS3 need one too?
   by NIKO305 - 2008-05-11
 » they just don't know about the bigger picture...sony is everything to us right know

LOL THATS WHAT YOU CALL SONY'S DOIN IT WELL ENOUGH FOR MICROSOFT TO HATE/ THEY TRIED JUST LIKE EVERYONE ELSE BUT @ THE END OF THE DAY POUND 4 POUND FORGET THE RAOUNDS SONY BEEN MAKING HISTORY PS1 STILL LIVES IN PS2 & PS3'S/ COMPANIES JUST WANT YOUR HARD EARND MONEY JUST LOOK @ MS ONLINE & TO MANY ADD ONS FOR WHAT?!! SONY BEEN HAD IT ALL. FORGET THE RUFF START WHEN EVERYONE IS AFTER YOUR NECK IN COMPATITION & EVERYONE JUST WISH SONY GO AWAY BECAUSE THEY BEEN DOIN IT & THEIR STILL HERE JUST LIKE NINTENDO/MS HAD ONE GOOD YEAR BECAUSE THEY CAME OUT FIRST THEY STILL RUSH THE SYSTEM JUST LOOK @ THE RED RIGNS OF QUALITY IF THATS WHAT AMERICAS WANT TO SUPPORT BE MY GUESS YOUR THE FOOLS THAT KEEP FALLING FOR IT SOME PEOPLE HAVE HAD 3 OR 4 RINGS & STILL GOT TO BUY A 4TH 360 & STILL GOT A RED RING MS IS COUNTING TO MANY SALES ON RED RINGS IF YOU ASK ME LOL/ OK THE PROUD MS FAN BOYS GETS FK & YOU WONDER WHY EUROPE & JAPAN ARE SO AHEAD IN TECH & WHY THEY ALWAYS GET THE BEST STUFF/ WE CANT EVEN GET PLAY TV HERE TO MUCH POLITICAL BLLSHT WITH THE USA & MS JUST WANTS THE AMERICAN MARKET FOR THEM & MAYBE NINTENDO FOR RIGHT KNOW BUT @ THE END OF THE DAY IT'S STILL A MONOPOLY ALL OVER AGAIN/ THATS OK I'LL STAY WITH SONY/ I'LL BUY A 360 WHEN IT'S $100 SO I COULD PLAY THE OK INHOUSE GAMES JUST LIKE I DID WITH THE DREAMCAST & GAMECUBE /RED RING MORE ON STORES TO BUY TILL THE MS360-BLU-RAYS COME OUT LATER THIS YEAR MS GOT TO PUT ARE HEAD DOWN WE LEARN FROM SONY IF WE CANT BEAT EM JOIN EM LOL..TYPICOL ERAGENT AMERICAN GAMERS WHEN ARE THEY GOING TO LEARN...IM READY 4 THE FUTURE MS FAN BOYS GOTTA WAIT & SPEND MORE MONEY ON THE NEXT RED RING LOL..


   Re: raggedjimmi - 2008-05-11
 » -

Anyone care to translate, or perhaps just summarise what he/she just said?

   Re: Wizborg - 2008-05-11
 » Translation / Summary

" Anyone care to translate, or perhaps just summarise what he/she just said?"

I'll give it a try... lol (Oh, and these are not my opinions, incase anyone wants to flame)
-----------------------
Sony's made history with the Playstation brand, especially seeing as the PS1 still lives within the PS3 and PSP. Pound for pound, the PS3 is a better deal as M$ charge for online and add-on's that Sony have built into the PS3.

People want the PS3 to fail because they've been around for ages, and are still here. MS/Ninty had a good year with their consoles because they rushed their consoles, I mean look at the Red Ring of Death, people have had to return, and even buy a new machine (sometimes more than one (^^states 3-4), and so their sales will be pushed up.

[some stuff about politics and PlayTV???]

He's going to wait until the 360 drops to $100 and just play the in-house games, like he did with the DCast and GCube. MS have got to get their heads down and release a blu-ray addon for the 360 - If you can't beat them, join them.

Typical arrogant Americans, when will they learn. I'm (he's) ready for the future, m$ fanboys have got to wait and spend more money when their next RROD hits Lol...
--------------------
Lol, As I said be4, not my opinions... Tho I am PS3 all the way.... :)
   by platon - 2008-05-11
 » It's so false

I didn't bought my ps3 to watch movie, surf the web or see my pictures, they are bonuses, nothing more. It's cool functions, DAH! But I bought my ps3 for the games, so they better stop saying stupidities and start having more games on the console, especially JRPGs since NOT EVEN ONE JRPGs graced the ps3 while I bought it just for that (x360 have now 3...). I don't wanna buy an x360 too just for JRPGs, so they better start coming. Sony should stop doing it to the max, M$ is not a company, they are just always pushing the consoles to the limit of cheapeness, with 1/3 console failure rate, but with a better price, and the stupid guys digged this. Now we can be smart and buy an x360, it's not an exclusivity for dump people anymore, wich is bad. I suppose this year is gonna be an important year. But I also suppose that when FF13 and FFvs13 will pop, I'll be happy, as well as sony, who will outsell the x360 till the end after that.


   Re: Eclipze_ - 2008-05-12
 » What?

I don't understand why everyone is getting all hyped up on the media part of things. Of course you didn't buy your ps3 to listen to music or watch videos, but its there and you CAN do them (and I'm pretty sure you use the features now-and-then).

I think people need to watch the actual introduction video on youtube or somthing cause most people are misunderstanding this. One point that I want to make clear (and that Kaz made very clear during his intro) is that the "PS3 is first and foremost a games machine!"

platon this comment isn't straight directed toward you if you were wondering ^_^, more toward people up there.


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