Sony Computer Entertainment (SCE) President Kazuo Hirai says he thinks about price cuts for his company's high-end PlayStation 3 game console every single day, but decides that there won't be any at least for now. He instead wants to focus on bringing better games to the console.

"I think about PS3 pricing every single day. It is that important a factor," says Hirai. "But I am not planning any immediate pricing action now."

Hirai instead reiterated Sony's intentions to double PS3 shipments worldwide in 2008 from 5.5 million units to 11 million units. This will serve as a synergy to buying development firms to spur demand coming into the next fiscal cycle.

Sony has earlier acquired MotorStorm creators Evolution who are based in the United Kingdom. MotorStorm is currently one of the best-selling titles for a platform hungry for big exclusives.

The Sony PS3 has already shed some pricing weight prior to the Electronic Entertainment Expo (E3) show a few months ago. This was intended to clear the unsold 60GB PS3 stockpile that it has in order to make room for the new 80GB model. A lower-tagged 40GB system is also reported to be in the works to cater to more budget-conscious consumers.