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Gameasure reports games reach more gamers than reported

Posted Mar 21, 2007 at 06:53PM by Ceasar S. Listed in: Wii, PlayStation 3, Xbox 360, Games for Windows Tags: Activision, Electronic Arts, NFL, NPD
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Gameasure - Media Measurement from Interpret - Image 1 


Gameasure, a game industry report from independent research firm Interpret, says that past sales figures reported only capture a small fraction of the total audience playing each game title. In fact, Interpret's CEO Michael Dowling believes that there are more people playing most titles for console and PC games due to hot-seat multiplayer games, game rentals, and friends lending their game copies to neighbors.

The Gameasure report was enacted upon to serve a particular purpose: to prove to potential in-game advertisers just how large a population they will be able to tap into by investing in such a venture. NPD's inaccurate report of Activision's Call of Duty 3, for instance, sold two million copies by February 3, although Gameasure found that the game was played by approximately 9 million people.

Another report of Electronic Arts' Madden NFL 2007 said that it sold over six million units, but 14 million people were discovered to have already played the game. So apparently, because there are more gamers playing a title than game copies actually sold for that title, measure of sales may not be the only measure of a title's - or even a platform's - performance.

[Via Reuters] Permalink  |   Email this  |   Linking Blogs   |   Digg It!

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2 Comments


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   by comedy - 2007-03-21
 » statistics!
yay, interpret have managed to justify their own existence by publishing some ludicrous figures and getting noticed!

that stat about cod3, every person who owns a copy has had 4 others play his copy? EVERY person?! that's bullcrap.

yeah, more people play a game than buy one but the proportional difference is way more likely to be 1 in 10 rather than 40 in 10... but at least now in-game adverts are a more realistic venture, we all stop to look at ingame advertising when making our way through half life 2.


   Re: fightdamonster - 2007-03-26
 » statistics
Wow, 1 in 10? Where did you get that number? I can guess...

You clearly don't read very well. It's didn't say 4 people played someone else's copy. It said that more people played the game (4x) - ever bought a used game? rented one? played the game somewhere other than your own house?


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