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In an official press release made available today, IDG World Expo has officially announced that former senior VP Carolyn Rauch of the Entertainment Software Association (ESA) has been appointed a key position in the development of E for All.
Her more than 20 years of prior experience in the business will aid her to cultivate the consumer leg of the subdivided E3 as VP of Event Development. She will be responsible for planning out new events for IDG World Expo and business development initiatives.
She used to manage ESA's E3 Media & Business Summit, a strictly invite-only event for the press and investors, and a year earlier from that she served as public relations, research, and managed certain aspects of the E3 Expo trade show prior to its downfall. Mary Dolaher, CEO of IDG World Expo, concluded the announcement, stating:
Carolyn is a seasoned executive who brings a broad range of experience to IDG World Expo and we are thrilled to have her on board. She will play a pivotal role in helping us build our event portfolio, as well as build on the success of our existing events.
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