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Electronic Arts buys a chunk of The9 stake

Posted Apr 08, 2007 at 06:42AM by Rio S. Listed in: MMORPG, World of Warcraft Tags: Blizzard, Electronic Arts, China, The9, Neowiz
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World of Warcraft China - Image 1

Is Electronic Arts trying to get a piece of the MMO - specifically the World of Warcraft piece of the pie - in China?

The9 is the exclusive distributor of Blizzard's World of Warcraft in mainland China. They reached an agreement with Electronic Arts - selling a 19% stake for about US$ 200 million. Another big purchase for EA is a 25% stake in Neowiz (Korean game developers) for US$ 190 million. What exactly is Electronic Arts planning? They still have Ultima Online and The Sims Online (which, this writer notes only has a fraction of players compared to the giant World of Warcraft.)

Anyway, we'll see where this is going. Stay tuned for more news.

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