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A joint celebration of everything entertainment and artistic, the Edinburgh Interactive Entertainment Festival (EIEF) coming on August 13-14 will highlight the games industry through the eyes of the entertainment industry as a whole. To be held at the Royal College of Physicians at Edinburgh, the fifth EIEF will reflect upon what has been the game industry's significant rise of popularity today.
Pooling personalities in the world of entertainment, what the industry gamers call "home" will be examined by parallel creative industries which include music, art, and movies. Keynoted by Ubisoft CEO Yves Guillemot, the conference will also feature reflections from Simon Nelson of the BBC, Sony Computer Entertainment Europe (SCEE), Linden Labs' Jim Pubrick, and actor Steven Berkhoff on games as culture.
Together with Dare to be Digital game creativity competitions and Future Publishing's EDGE Awards, the event will also conclude with a Digital Interactive Symposium on August 15 at Edinburgh University. Chris Deering, chairman of the Edinburgh Interactive Festival, concluded the announcement, saying, "This year we have much to be excited about. The festival is now firmly established as one of the most important events in the interactive entertainment industry's calendar."
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