Multi-million dollar in-game ads">Double Fusion just recently signed up with THQ for in-game advertising content delivery on select games for multiple platforms, but it isn't done yet. In an interview with Gamasutra, Jonathan Epstein, Double Fusion's President and CEO, managed to mention that "[Double Fusion sees] Home as a very important integrated part of the game advertising environment."

Are they interested in providing in-game advertising to Sony's new online community platform? After bagging 2k Games and Aspyr Media titles, there's a good chance that they are heavily eyeing the potential business and profit they could be raking in with a popular concept as Home. Epstein explained:

It works tremendously well hand-in-hand with in-game ads, in that you can reach users in their emotionally engaged context during the game, and then follow-up with them with additional advertising or marketing or offers in an environment where they're more focused on more social behavior and hanging out and information. Being able to offer both those kinds of emotional and informational contexts really makes for a well-rounded marketing program.