Business PC manufacturer Dell was notably mustering a workforce for their consumer product unit from other industries, most specifically the handset and electronics manufacturing industry. After their acquisition of Alienware, these new moves became apparent after former CEO Kevin Rollins resigned.

With founder Michael Dell back at the chair of CEO, Dell recently recruited Ron Garriques, head of Motorola's handset group, and Michael Cannon, former CEO of Solectron. Garriques will run a new consumer product unit while Cannon will lead the unit's manufacturing operations.

Michael Dell said:

We are asking Ron to create a new global consumer organization that will set new standards for innovative product design, leadership in providing the best customer experience, and flexibility in how we build and distribute products and services to meet the evolving needs of our customers around the world.