Posted Dec 29, 2006 at 09:11PM by Chris L. Listed in: Nintendo DS, Wii, PlayStation 3, PSP, Xbox 360 Tags: Capcom, THQ, Hollywood
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Great, now Capcom's going Hollywood. This industry corrupts you, I keep telling 'ya.


Not only is Capcom rather intent on getting their game licenses into the silver screen - especially in the cases of Street Fighter, Resident Evil, and Onimusha - they are also rather intent on getting some silver screen licenses into the gaming world. According to Hollywood Reporter (quite a different source from those which we are used to), they've taken a step towards that by hiring Germaine Gioia to fill the newly-created post of Senior VP - Licensing in Los Angeles.

Check Ms. Gioia's resume and you'll find good experience in taking Nickelodeon IP and turning them into GameBoy sellers for THQ. Now you know what Capcom is looking out for - no, not Nickelodeon (or even Cartoon Network, for that matter). They're looking to get IP from that industry and negotiate to turn them into games to add to Capcom's catalog. Now the question is: why? The answer:

Gioia said that with next-generation gaming development costs reaching peaks of $10 million-$12 million to develop a game for a single platform, Hollywood licenses become important to reach a broad enough audience to have sales of close to a million units at launch.


Fair enough - and the games industry has always used popular movie IP and franchises to make games, albeit with decidedly mixed results (hey, Rare's Goldeneye was great, but only one or two EA follow-ups to the Bond games could even hold a candle, for example). Capcom is simply institutionalizing the process within its corporate structure. Fair enough. Now we're wonder how a Borat game might turn out...


[Via Hollywood Reporter] Permalink  |   Email this  |   Linking Blogs   |   Digg It!

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3 Comments


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   by zz (Unregistered) - 2006-12-29
 » zz

recap: hollywood is well known for its propaganda and conditioning the masses. PS3 has facial recognition software, and don't forget games are much more intense for the brain than a movie.
now incorporate


   Re: Advertising -


   Re: qué tal (Unregistered) - 2006-12-30
 » rti

O_o
   by Bruce Darren Acosta (Unregistered) - 2007-01-27
 » Capcom Games To Movies:Darkstalkers

CAPCOM GAMES TO MOVIES:DARKSTALKERS SERIES.

Capcom is working on games going to hollywood movies with Street Fighter,Devil May Cry also Resident Evil and
Onimusha series.
They should get Darkstalkers on the list,Onimusha movie is in development at Davis Films with Christophe Gans as the films director,Hyde Park Entertainment will be making Street Fighter focusing on Chun Li, Capcom and former THQ worker Germaine Gioia should get into talks to Threshold Entertainment on working on the Darkstalkers legacy on creating movies,TV series and cartoon shows.Gioia should give the Darkstalkers ideas
to Threshold chairman and CEO Larry Kasanoff on how would he be keen on exporing on the franchise on making films and live action TV show and the animated series.
Thank You.
BRUCE ACOSTA
AUSTRALIA.



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