QJ.NET | Videos | Forums | iPhone | MMORPG | Nintendo DS | Wii | PlayStation 3 | PSP | Xbox 360 | PC | Downloads | Contact Us

Apple TV reels in slim profits, reports iSuppli

Posted Jun 07, 2007 at 09:37PM by Ceasar S. Listed in: Apple Tags: Steve Jobs, iSuppli, Business Week, Apple TV
Ó

Apple TV reels in slim profits - Image 1


Although it may not be apparent, Apple isn't reeling in major profits on any of the Apple TV units they sell. Literally. According to Business Week, research firm iSuppli purchased a unit for US$ 299 and took it apart piece by piece. What they found was that the seemingly pricey Apple TV tag wasn't a Benjamin apart from the total of its parts.

An Apple TV's parts, when broken down and arranged quite neatly, has been found to cost no more than US$ 237 all in all. That's just US$ 62 from the retail price tag (a 20% gross profit margin), although it doesn't include administrative, marketing and production costs.

That's a big leap from most of Apple's 50% gross profit margins for products not related to its consumer computer solutions. Analyst Andrew Rassweiler of iSuppli remarked, "This is certainly a departure for Apple, or at least it's approaching a departure."

"We made some very aggressive assumptions with this device, and by that I mean we assumed low prices on the components," added Rassweiler. When Apple's Steve Jobs said that the Apple TV is a hobby, he probably wasn't joking at all. It may have been more convincing, though, if there were tears.

[Via Business Week] Permalink  |   Email this  |   Linking Blogs   |   Digg It!

Bookmark / Find this article on:

14 Jumps     FreePlay's PSP Go exploit released, patch by firmware 6.20
6 Jumps     PS3 Weekend Warrior - Facebook now, 3D next year, Firefox along the wa..
6 Jumps     Uwe Boll to work on another video game movie
5 Jumps     MAG beta extended
5 Jumps     PSP homebrew - DayViewer v5
5 Jumps     Modded Xbox 360 banned? Unbanning fix now out
5 Jumps     DSi and DSi LL side by side - that thing's big
4 Jumps     DS homebrew game - GTA Pokemon DS
4 Jumps     Left 4 Dead 2 update released
3 Jumps     PSP Weekend Warrior - comics to read, magazines to equip, and a new fi..

0 Comments


Sort by:


Contact Us:

The QJ.net Network

RSS Feeds
Site Feed
QJ.NET RSS
Nintendo DS RSS
PlayStation 3 RSS
PSP Updates RSS
Wii RSS
Xbox 360 RSS
MMORPG RSS
Personal Computer Games RSS
iPhone - iPod Touch RSS
QJ.NET Forums RSS
Add QJ.NET
Add to My Yahoo!
Google Reader Subscribe with Bloglines
Add to your Kinja digest Subscribe in NewsGator Online
Subscribe with Pluck RSS reader Add 'www.qj.net' to Newsburst from CNET News.com
Subscribe with SearchFox RSS del.icio.us www.qj.net
Add to Technorati Favorite! Add to My AOL
furl! it Stumble for Treehugger!
User Favorites - November
Most Commented
(158)
(145)
(76)
(59)
(56)
(51)
(50)
(47)
(41)
(36)
(36)
(34)
(33)
(33)
(31)
(30)
(29)
(27)
(25)
(25)
User Favorites - November
Top Jumps
Team Typhoon shows CFW/HEN .. (248)
FreePlay: eLoader for the P.. (172)
PSP FW 6.20 coming tomorrow.. (136)
Digital Foundry: Nintendo-n.. (113)
Rumor: Sony bringing Firefo.. (113)
FreePlay's PSP Go exploit .. (103)
PS3 FW 3.10 update coming t.. (95)
Modded Xbox 360 banned? Unb.. (94)
DS homebrew game - Super Sm.. (91)
PSP homebrew - CWCheat v0.2.. (85)
PS3 cross-game chat confirm.. (80)
PSP homebrew - DaedalusX64 .. (78)
PS3 firmware update v3.10 i.. (77)
Adhoc Party finally coming .. (76)
PSP homebrew - s9xTYLmecm 0.. (73)
PS3s being used to catch ch.. (72)
Tekken 6 for PSP has gone g.. (72)
PSP homebrew - Sedna for CF.. (72)
PSP homebrew - DaedalusX64 .. (71)
PlayStation 2 now officiall.. (70)
Wii homebrew - Custom IOS38.. (70)
Kaz Hirai: current PSN serv.. (69)
PS3 has outsold the Wii in .. (66)
Send your freeze reports st.. (62)
Serious gaming bling: 24k g.. (60)

 Username: 
 Password:
Forgot password
New user registration



Categories

Archives



Use of this Web site constitutes acceptance of the TERMS & CONDITIONS and PRIVACY POLICY
Copyright © 2009, QJ.NET. All Rights Reserved.
Contact Us